Shel Holtz on Social Media and Internet Marketing Strategy for B 2 B Companies

I a great article Shel Holtz recently pointed out:

Social media actually makes more sense in B-to-B companies than business-to-consumer firms.

A lot of B-to-B companies evidently agree. In a 2007 report by Forrester, researcher Laura Ramos found that, as of the end of 2006, nearly 40% of B2B marketers surveyed used blogs, social networks, or user-generated content in their efforts.