Ethical SEO | Matt Cutts on the latest “Branding-based” Google Algorithm Update

Matt Cutts of Google calls the Algorithm Change “Vince’s Change”

I read about this change via Aaron Wall and now Matt Cutts makes it official:

Matt Cutts says instead of brands, four key words apply as you focus your SEO keyword strategy, “Trust, Authority, Page Rank, and High Quality”

(video hat tip to Huomah)

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