Category Archives: business blogging

Everything You Ever Wanted to Know about Twitter

More Twitter Apps than You Can Shake a Stick At:

Epic Fu recently did an episode about the wonderful world of Twitter:

To catch all the applications Zadi mentions check out the Epic Fu show notes.

After checking out Zadi’s tips you might want to check out 21 Ways to Market Your Business on Twitter.

Check out our resource lab for more social media resources and adventures.

(h/t to Chris Brogan)

35 Ways Digital Can Help You Thrive in a Recession

Marketing Rules for Surviving and Winning in Wake of a Financial Crisis:

With all the fear on Wall Street and spread by the mainstream media, its easy to lose focus and miss this unique opportunity for business success. Companies should increasingly look past the frenetic fluctuations of stock and commodity prices and focus on 1) what they can actually change 2) where they need to be in six months 3) Focusing on strategies which leverage Google. Social media strategies which merely aim at short term traffic and views to the neglect of more sustainable search engine rankings will prove to have little or no return on investment and may risk elimination. Warren Buffet emphasized this strategy in a recent New York Times article when he pointed to the success of hockey great Wayne Gretsky who pointed out, “I skate to where the puck is going to be, not to where it has been.” Its important for business executives and entrepreneurs to seize these days as an opportunity, rather than fall for paralyzing siren calls.

Chris Brogan has a great post about 25 Ways social media can help you thrive in a recession. Here are the first 10:

First: Be Proactive

In a situation where everyone’s repeating the gloomy news, I advocate that you put your house in order. Other, much better websites will give you the how-to for your financials. I’m thinking about you, your career, and the face you show the world on the web.

Google yourself and see what shows up. If it’s not what you WANT to have show up, start building up a main site, and pointing to it using outposts.

Tidy up your LinkedIn profile. I’ve shown you before how to improve your LinkedIn Profile and how to make your LinkedIn profile for your future. Get cracking.

Get on Twitter. Make sure you have a nice avatar, and easy to remember name. (Amazing how some folks don’t do this.)

Then, start using Twitter Search intelligently. Look for search terms that make sense for you. (Try this query as an example.)

Make your blog ready for business. Or, make your blog a business unto itself.

Pick up great financial advice from trusted sources, so that you can live within your means.
Look for discounts, like 50% off attending a great conference (email me to see if I have more tickets left – cbrogan at crosstechmedia dot com). – Plug for my conference, but hey. Financial in nature.

Build conversational relationships with other business people in similar roles at other organizations on Facebook, on LinkedIn, and elsewhere AHEAD of needing the job.

If your job is location-specific, start a local community blog targeted for business types in your area. Make it about the community at large, but feature prominently in it. Share this information with local news sources, local press, on Craigslist, etc.

Take new photos of yourself and upload to Flickr, nicely labeled with who you are, your blog’s URL, etc, so that people might find you and your likeness easily when Googling.

Check out Chris Brogan’s 15 other suggestions.

Resources Update: You may also want to check out Ryan Moede’s post which aggregates several social media for the recession together.

For other reading check out 20 reasons social media can help your small business.

21 Ways to Market Your Business on Twitter


Social Media Marketing Fundamentals for Enterprise on Twitter:

One of the most recent is the rise of micro-blogging with platforms like Twitter. Here are 21 Ways to Market Your Business on Twitter from the Web Community Forum. I’ve included the first 11 here:

1) Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.
2) As the owner of your business, register your @companyname and use it for all your tweets.
3) Use Twitter Search to find and respond to tweets about your products or your brand.
4) Ask for feedback on your products and then follow up with the responses you get.
5) Go to any nearby tweetups you can find.
6) Upload your company logo as your Twitter icon.
7) Identify a challenge that your business faces internally, and ask people on Twitter for their suggestions. You will earn mindshare.
8] Create a Twitter Bot for a topic related to your business. Use a name that includes your brand.
9) Install Twitter Tools on your WordPress blog so that you automatically tweet when you make a new blog post.
10) If you create a company-branded Twitter account in addition to simply having employees on Twitter, make sure there is a real human behind it having real conversations with other people on Twitter.
11) Understand the Twitter Myths and avoid falling into their traps (don’t be boring!).

You can see the other going to the Web Community Forum. These Twitter engagement by big corporate brands case studies are quite useful for practical tips. I also recommend checking out the Enterprise Micro-sharing White paper at Pistachio Consulting.

Applying Micro-sharing, Micro-blogging, and Twitter in Your Business
If you want to set up your own Twitter clone for internal or external communication, here are some great options to check out. Enjoy!


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(image credit: mfilej)

Creating a Simple Blogging Schedule

Getting Started Blogging the Successful Way:

Creating a blogging schedule can be an important part of your social media experience. One of the key differences between having an effective strategy and just spinning your wheels. If you’re like every other businessperson your time is precious and you want the best ROI for the time you invest in business ventures. Here are three easy to adapt and use examples of possible blogging schedules:

Option One:
Tuesday: Create pillar blog content (:45 min)
Wednesday: Answer Interview Questions (:25 min)
Thursday: Create pillar blog content (:45 min)

Option Two:
Writing when you’re most inspired + free. In other words, squeezing time in when its available

Option Three:
Blocking of time (2-2:30 hours) to write 2 to 4 posts.

Option Four:
Create alternative method or form of content.

Its all about adapting your strengths as a person and business, your time, and your brand to business blogging. I hope you find one that works well for you. What’s your blogging schedule? What works best for you? What tips or advice do you have for others?

What is social media and why should I care?

Social Media Meets Powerpoint: From Blogging to Microblogging and Back Again

Check out this slick powerpoint presentation that explains what social media is and its impact on marketing and business success.

The Best in Affordable Blog Hosting

Looking Inexpensive Web Hosting for a Personal or Professional Blog?

WordPress is the best in blogging and affordable blog hosting. Or you can also choose to use your existing web server space to host your blog.

Launching a New Blog and Need Search Engine Optimization Services?

Pre-Blog Launch Stage One:
Of course you want to think of URL Name, your content strategy, and your promotion strategy.

Pre-Blog Launch Stage Two:
Of course one part of that promotion strategy should probably be search engine optimization, social media marketing, or search engine marketing. Of course you may feel that you need social media training to navigate the rapidly changing world of online communication or may want to outsource using a social media specialist or a search engine optimization.

Pre-Blog Launch Stage Three:
Creating quality and link worthy content for your customers and potential customers. Additional,
Google just redesigned some of its services and offers this submit your content resource specifically targeted at the small business owner. Enjoy!

How to Get Started in Social Media and “Join the Conversation”

What does the phrase “Join the Conversation” mean in terms of actual tactics and implementation? Shane O’ Driskoll has a great answer:

Take the time to step back and do the analysis work to understand where the conversations are taking place, how do you categorize them, who are the influencers, what should the internal accountability model be for taking action, ensure you are trained/ready to participate, determine what are you trying to accomplish and how will you sustain the participation. Nothing like deeply listening before you start talking to help ensure what you are doing is “joining the community.”

In the post Sean O’Driskoll also provides an interesting distinction between companies hearing and listening thats worth checking out.

After you decide to “Join the Conversation” perhaps checking out our social media resource lab as a jumping off point for diving into the wonderful world of online communication.

How to be an awesome news commentator

Monica Guzman from the Big Blog at the Seattle Intelligencer has some great suggestions:

She makes a great point that journalism is no longer 1 to 1 news reporting and that helping add value to a news story can be a big help. Guzman highlights that by adding resources you not only help the reporter and the listening audience, but that you make PR wonks far less relevant.

Great suggestions. I wonder how Guzman would resolve the commenting, linking, vs. email conundrum?

Resources Update:
If you want to get coverage on mainstream media blogs here are three useful tips. Via Problogger

What a social media consultant does | Or Why Hire a Blog Coach?

What to Look for in Social Media Consultant:

I recently ran across a pretty informative post by Michael Martine that I expanded upon here about the nature of what a blog consultant (also called a social media consultant) does exactly:

Choosing a topic for your blog- Its easy to get sucked into talking about everything under the sun on your blog. Generally, this strategy is a dead end for most blogs. Helping you isolate the topic(s) you want to talk about and the audience you want to talk to for your blog.

Choosing a design (theme, template, whatever) for your blog- Help provide a $300-500 design option as opposed to a $1,500 to $3,000 (Net savings = about $1,500- $2,000). And helping you choose between WordPress, Typepad, Blogger, and the rest.

Determining the objectives of the blog- Helping create some strategic goals so that you can assess the return on investment from your blog.

Understanding the blog’s intended audience- helping tap into your audience needs, interests, and passions.

Advise on or perform blog setup operations- Help walk you through the process of setting up a blog or actually setting it up themselves.

Advise on or perform theme and plugin operations- Helping you separate the wheat from the chaff in terms of widgets and blog extras.

Creating custom blog designs- Help and advise you to help present the best image for your blog design.

Working with popular third-party enhancements, such as FeedBurner and Technorati- Helping you with the ins and outs of the technology that enables blogging to be so transformative.

I will add four more of my own suggestions to the list:

Experienced Advice and Guidance- Advises individuals how to avoid bad internet karma.

Business Blog Productivity- Help you get the maximum bang for the buck and stop you from spinning your wheels with little progress. Provides time saving tactics so you get to focus on what you do best.

Professional Relationship Builder- Helps connect new business bloggers to online influentials, so that they can have readers early on. (Otherwise, you’re in danger of talking to yourself and the crickets)

Strategic Communications Advisor- Helps business target the long tail of search, so that people actually read their blog.

So what does a social media coach do? Got any others?

Social Media Productivity Coaching Advice from Steve Rubel

Practical Social Media Tips and Lifehacks for Work Productivity

Steve Rubel has a great column at Lifehacker:

Step 1 – Set a North Star

Step 2 – Apply the Pareto Principle

Step 3 – Schedule Time to Be Social

Step 4: Create an information diet. (a la Tim Ferris) One way to do this is to set up Feedrinse to maximize your signal to noise ratio.

Step 5: Pick other social media tools like Jott to increase your productivity.

Step 6: Create a schedule for blogging with your priorities in Mac GTD or similar productivity software.

Step 7: Plan and create guest posting opportunities, including interviews by doing outrearch.
(after all this is what Steve is doing here).

Thoughts?

Double your productivity online via blogging and social media

What’s the Value of YOUR Time:

As I was driving home from picking up dinner, I was contemplating the issue of workplace productivity, particularly in the case of social media and business blogging.

How much do you spend or plan to spend blogging each week? 30 minutes? An hour? More?
How much do you want that time to be PRODUCTIVE?

What is an hour of your time worth to you? For an estimate, if you’re time is worth $25 or more an hour to you….here are some eye opening statistics:

Over One Year:

.5 hour * 52 weeks * $25 per hour= $650
1.5 hours * 52 weeks * $25 per hour= $1,950
2.5 hours * 52 weeks * $25 per hour= $3,250
5 hours * 52 weeks * $25 per hour= $6,500

Over Two Years:

.5 hour * 104 weeks * $25 per hour = $1,300
1.5 hours * 104 weeks * $25 per hour = $3,900
2.5 hours * 104 weeks * $25 per hour = $6,500
5 hours * 105 weeks * $25 per hour = $13,000

What does all this mean for you?


Plug in your own value you attach to your time and find out what your time blogging is worth? Doesn’t it make sense to invest in making that time effective and productive as it can be? Doesn’t the success of your business and each your family members deserve that? Don’t you deserve that? Does it make sense to have someone help you guide you along the process to maximize the fruits of your labor?

At the end of the day you only get one life. Its perhaps our most precious material resource. Why not get it right the first time?

One way to do that is with proven social media and business blogging best practices