Tag Archives: business innovation

Enterprise 2.0: 12 Things Wikis Can Do For Your Organizational Communication

The Power of Wikis for Business Productivity and Project Management:

Stewart Madder, author of Wikipatterns highlights:

When Tim Berners-Lee created the WorldWideWeb, he envisioned it as a “creative space to share and edit information….and wikis enable people to do just that.

Growing wiki use in your organization is worthwhile because it creates an environment where everyone is empowered to directly make things happen, which gives people a deeper sense of purpose and accomplishment. That’s not something I can say for most other tools, like email. It’s essential if you want to build a successful new venture, or ensure the relevance and success of an existing organization in this rapidly changing world.

(credit: Wikinomics blog)

Who Cares?
If you’re not quite sold on the radical communication powers of wikis, Web Worker Daily has a great explanation of productive uses of wikis to inspire you:

1) To-do list.
2) Project management.
3) Operations manuals
4) Checklists.
5) Plan an event.
6) Log client work.
7) Track invoices.
8 Notes and snippets.
9) Goals.
10) Contacts.
11) Workspace.
12) FAQs.

Wikis are about collaborative and coordinated communication. Period.

Is a Wiki right for your organization and its needs?

A recent Information Week article answers this question with ease as it details the knowledge and content management capabilities of wikis. Ezra Goodnoe delineates:

Wikis can centralize all types of corporate data, such as spreadsheets, Word documents, PowerPoint slides, PDFs — anything that can be displayed in a browser.

Goodnoe continues:

• You want to establish a company intranet quickly and cheaply without sacrificing functionality, security, or durability.

• You want to publish a range of corporate documents in one universally accessible location and let employees manage those documents with a minimum of effort, lag, and risk of redundancy.

• You want to manage and organize meeting notes, team agendas, and company calendars.

• You need a project management tool that is cheap (if not free), extensible, and accessible through any Web browser.

• You need a central location where shared documents can be viewed and revised by a large and/or dispersed team.

Check out Information Week’s list of questions to determine if a wiki is right for you.

What can wikis do for you? For your productivity, project management, and communication coordination? Or do you have wiki stories of your own?

Creative Fusion Media is a ethical search engine optimization company and social media agencythat provides white hat internet marketing services from Nashville, TN.

Marketing Guru Seth Godin on The Newest Models for Business Innovation and Web 2.0

Seth Godin initially points out the radical difference between the old model and the new model of business organizations (Organization 2.0 if you will):

Here’s what we used to do:

Create —> Edit —> Launch

Here’s what happens now:

Create —> Launch —> Edit —> Launch —> repeat

Seth says Wikipedia, his blog, and Squiddo follow this model. He continues:

Organizations that make the same mistakes every day (hidebound ones, rulebook based ones, airlines) rarely get to layer. They don’t grow and improve, because they’re not organized to do so.

And thus the challenge. We live in a layered world now. Those that plan and plan and then launch are always going to be at a disadvantage to the layerers.

Organizations that fail to integrate layering and attempting new business models in the new business terrain will stagnate and ultimately die on the vine. Which option will you choose?