Tag Archives: free seo tools

Best SEO Videos from Aaron Wall at SEO Book

Links can give you authority, if you get authoritative links in your topic. They can also build your brand or authority. Also, media sites do the later.

For instance, good anchor text can help a great deal (ie Stuntdubl example as a collaborator) Further, directory links can help.

Seth Godin mentioned my book, which helped drive sales and credibility. Brian Clark re-wrote my sales letter, which helped and he recommended it. Also you can find people who linked at delicious.

Building links from authoritative sites can create self-reinforced ranking.

One great way to build links and search engine ranking is via public relations. Here is Aaron Wall’s video on using PR for search engine marketing.

PR campaigns target influencers and reach. Have to have a unique angle, contacts, and need good pitch.

This is a handy resource for doing PR.

One example is US pr with Mediashift and its coverage on threadwatch.org (which is owned by Aaron Wall). Paul Graham wrote a story called The Submarine.

Finally Aaron concludes by pointing out that PR builds your brand. Its hard to replicate. And it builds on itself–or at least can build on itself.

Note: Aaron mentions buying links, however now Google looks on this as a tactic which can get your site penalized. It is not recommended as a strategy. Its not ethical and its counterproductive.

Look at your webserver (or Google analytics) for traffic to determine your future keyword strategy. Its easier to rank more for what you already rank for.

• Use wordtracker or related keyword tool. Dig deep into the long tail. (chocolate, chocolate gifts, corporate chocolate gifts) (chocolate recipes, chocolate brownie recipes) (white chocolate, white chocolate truffles).

• Look at competing sites and see how they organize it. Reverse engineer their successes.

• According to SEO Quake research lower trust sites can rank much easier for . Its easier to rank for unique or longtail search queries.

• Quintura shows related keywords–to find related phrases. Also check out the tools section of SEO Book. No one keyword tool is authoritative or silver bullet.

• Check out the free tools at Google like the Google keyword tool and the URL tool. (Google’s search based keyword tool)

• Compete.com (as well as the free tool Spy Fu can help you do competitive research).

• Aaron also did a spreadsheet for keyword research for SEO. Remember:

Transactional-find, buy get, purchase, sell,
Informational keywords-tips, learn, ideas,
Price modifiers-discount.
Clothing keywords-sporty, comfortable
Also remember site numbers or brands or industry related jargon.
States of being and family relationships
Shopping.com has an interesting and helpful site structure.
Time sensitive keywords are easier to convert
Compare one item or one brand to another. Guiding them toward conversion.

Best Free SEO Analysis Reports and Tools

Quick SEO Evaluation Tools

Website Grader-pretty quick way to find out about your site

SEO Automatic Tool-tells you about on page search engine optimization factors

Review My Web.com SEO Analysis Tool

SEO Backlink Checker Tools

Google Backlink Checker

Backlink Watch

Yahoo Backlink Checker

MSN Backlink Checker

Technorati for blog specific backlinks

Competitive Analysis Tools

Spy Fu

Google Insights for Search

SEO Moz Trifecta

SEO Moz Linkscape

Other Helpful Search Engine Optimization Tools

Google Webmaster Tools

Yahoo Webmaster Tools (same link as Yahoo backcheck links above)

Webmaster Live Tools

SEO Book Link Suggester (based on similar keyword or website topic)

Free SEO Keyword Tools

Google Keyword Tool
(related keyterms & web user data)

SEO Book Keyword Tool (web stats on your key terms)

Wordtracker Question Tool (web stats on questions around your keyterms)

Google Sets (semantically related terms to your keyterms)

Quinturra (semantically related terms)

SEO Tracking Analysis

Graph of Backlinks Over Time for search engine marketing purposes.

Compete-unique user statistics over the year

Quantcast-multiple analytics on users of your site

Go Rank-key word number & density

Please remember to bookmark this SEO Resource. Thanks!

26 Fantastically Simple Keyword Strategies for Ethical SEO

Got Killer Keywords for Marketing?
Aaron Wall’s recent keyword book is quite insightful. I borrowed 7 of these ethical keyword tips from Aaron Wall’s Killer Keyword E-book which contains 50 Tips and Techniques. This post serves as a positive a review of that resource. Enjoy!

1) You can do most all your keyword research with the Google keyword tool. I supplement mine with the SEO Book keyword tool, which also provides some limited data from Word tracker and Keyword Discovery. The main advantage of the SEO book tool is that it prints out a handy spreadsheet for your SEO campaign. Quintura is great for semantically related keywords. And Microsoft has a free tool for “determining” which keywords have a commercial intent.
2) Create keyword based content silos. Your content silos should mirror an outline or a directory structure. If you want to get sophisticated about it, you can use Write Maps to structure your silo.
3) Focus on one to three phrases. Most anything else and you’ll drive yourself crazy.
4) Be smart and use keyword splicing. You can target “social media marketing” and “search engine marketing” in the same sentence. Or you can target “brentwood real estate” and “brentwood houses” in the same sentence.
5) Aim toward plurals, so you can rank for two keywords instead of just one.
6) Use Google to double up for content that ranks on first page:
• If you internally link from one page to another—you can get dual listings.
7) For competitive research check out competitive date on Spy Fu (both organic and paid search)
8} Target multiple stages of the buying process and online buying funnel (FAQ, Buying guide, Product Comparison)
9} Leverage questions in forums (from customers or by you asking for feedback)
10) Sew your seeds early for seasonal rankings (ie my post “Social media trends for 2009″ or my prediction that “Jon Edwards would pick Obama”) [I stole this one from Aaron Wall]
11) Repetition, repetition, repetition (don’t overdo it) One way to add to this strategy is to use semantically related keywords. You can check Dave Naylor’s keyword density tool to help.
12) Use bold and italics to emphasize key concepts to the Google spiders.
13) Create a targeted call to action that leverages all your keyword work. Pick one or more of the follow actions for your user to take: subscribe, related posts, and/or see products/services
14) Leverage geotargeted keywords. Hyperlocal blogger Matt McGee has some great recommendations on this issue in the post Planning a Hyperlocal Blog Strategy.
15) Add multimedia content which targets your keywords (videos, podcasts, pictures, photographs, and graphs with valuable statistics)
16) You can use Title, H1, H2, H3 strategy to hierachicalize your keywords for better search rankings (less important keywords go lower on the hierarchy)
17) Remember to use bold and other emphasis like H1 or italics to target keywords you can’t target in your title tag
18) Remember you can use | and : to separate concepts and enable you to target more keywords
19) Remember your best keyword modifiers: resources, guide, checklist, etc.. (Aaron Wall recommends: price, cheap, discount, affordable, expensive, info, tips, learn, ideas)
20) Make sure you’ve read Googles guide to SEO and understand Google’s algorithm for search rankings.
21) Avoid keyword arbitrage. If your website pages convert better than your blog pages, you want to avoid outranking your website with your blog. In a worst case scenario you can hide the offending blog post from the search engine. Less drastic methods include adjusting the keyword placement in the article or removing a link or two you have on the site which emphasizes it.
22) Consider using paid search marketing to determine which keywords convert the best.
23) Pay some attention to proximity and order, because Google does in its search engine algorithm.
24) Add meta descriptions as necessary for Google search ranking. I think meta-descriptions are actually more useful for click overs than they are for SEO and search rankings. However, in the case of alternative media like video, you will definitely want to add a meta description.
25) Anchor text, anchor text, anchor text. (Don’t just use “click here” for creating a hyperlink, especially if its to content on your own website or blog)
26) Don’t be afraid to experiment
What is your favorite keyword strategy for ethical seo?

SEO Keyword Research Video from Aaron Wall

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.

The Best in Competitive Market Analysis and Search Engine Optimization Tools

A Step by Step Playbook to Keyword Analysis for SEO Success:
norman-barr-football-library-of-congress

Fundamentals of Keyword Analysis for Search Engine Optimization
If you are looking for competitive analysis there are plenty of free tools available that can serve your needs. There are plenty of free tools to serve your ethical search engine optimization and link building needs. Initially for keywords analysis the top two free SEO tools are:

Google Keyword Suggestion Tool
• Aaron Walls SEO Book Keyword Tool

Strategic Keyword Tips
These tools should provide you with more than enough data to keep you writing content till the cows come home. A few things to keep in mind:

• Remember to target “buy” words
• Remember “care” words. What does your customer really “care” about? That’s what they search about. That’s what they buy.
• Remember to target Long Tail keyword phrases. For instance that means targeting “Nashville SEO Company” or “Nashville Search Engine Optimization Company” or “Ethical Search Engine Optimization Services” instead of just “SEO” [Aaron Wall also suggests looking toward fat belly phrases, instead of long tail]
• You may also want to target various places along the buying process by creating an mega FAQ. (I recently visited a venture capital fund that had a blog post that was called “What Types of Ventures Do We Fund at [insert Venture Capital Firm name]“
• Creating a website is about creating solutions for your customers. That means answering their questions.

Competitive SEO Tools and Tactics Analysis:
Next, you want to discover what keywords you are ranking for so that you can maximize what you are already ranking for. Seodigger offers a fantastic tool for doing competitive analysis of your site as well as your competition’s website. Don’t know who your opponents might be, just do a search for the 5 most likely ways your customers can find you (without using your actual name).

Discover Your Back link Love. Next, you will want to check out where your competitors are getting links. A great tool for finding out where your competitors or your site are getting links is Link Diagnosis. Aaron Wall suggests Link Harvester. A recent Pub Con panel suggested Back Link Watch, which is very handy because it tells you what the anchor text attached to the link is. This is critically important to your SEO efforts.

Traffic and Web Analytics Google Analytics are free and a great way to find out how people are getting to your website, what they do when they are there, and where people are abandoning your website.

Need an Seach Engine Optimization Diagnosis for Your Website? A couple of overall site analysis tools that help give you an overall idea about the search optimization of your website, including Website Grader. One very good alternative is the SEO Automatic which runs an SEO diagnosis on your website.

Show Firefox Plug in Love for SEO. I also like SEO For Firefox, Rank Checker, SEO Quake. 97th Floor has a helpful Firefox. plug in for blogging and social media.

What are your favorite search engine optimization tools?

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits. Nathan Ketsdever is the chief internet marketing and online pr strategist at Creative Fusion, which is located in Nashville, Tennessee.

The Best Ten Free SEO Keyword Tools and Resources and Fundamentals of Ethical SEO Strategy

Getting Started with the Fundamentals of Ethical Search Engine Optimization:

Strategically picking keywords a fundamental part of successful search engine optimization and pay per click advertising. Here are some great free keyword search tools for website and blog search engine marketing:

Google Keywords Tool

Quintura Keywords Tool

Wordtracker Keyword Tool (free and paid options)

Keyword Questions tool by Wordtracker is a great way to leverage long tail keywords and search phrases.

Post Rank to gauge community engagement on your blog. This can provide great insight into which posts should be updated.

Free Keyword Tool by Aaron Wall of SEO Book

Spy Fu (this tool has transformed and isn’t quite as cool)

• Bruce Clay’s Search Engine Optimization Toolset

• SEO Chat’s Search Engine Optimization Toolset.

SEO Toolset (free and paid options)

BONUS SEO Tool: Linkdiagnosis is great for checking backlinks in Yahoo.

Hittail is a fantastic way to find long tail keywords and low hanging fruit in terms of keywords you rank for (its now $10 per month or $100 per year) They offer a 60 day trial to check it out.

Moving from Keywords to More Advanced Search Engine Optimization Campaign Management:

We can help you use these tools to maximize your search engine optimization and other search engine marketing efforts. The next steps in search engine optimization include:

Ethical SEO Multiplier: Business Blog and Social Media Content Strategy:

• Devising an overall content strategy, which will likely include launching a blog
• Creating content that leverages your SEO and SEM keywords
• Creating a content strategy that captures your brand message and your personal strengths and passions.

Website Metrics: Listening and Maximizing Your Return on Investment

• Web metrics tracking, to understand how users are interacting with your website
• Listening to your web metrics and devising an ethical SEO and SEM strategy
• Looking at who is linking to your competitors
• Finding out who is linking to you
• Discovering who is talking about your competitors in the blogopsphere
• Investigating who is talking about you in the blogosphere

Springboards to Other Market Advantages:

• Investigating the options that Web 2.0 and social media platforms offer you for your ethical web strategy
• Matching your web strategy to your overall brand
• And ultimately, connecting with your customer online

The search engine world is both technical and complex if you don’t understand it, but far easier if you understand how search engines work and the unique culture of Gen X and Gen Y online. If you have questions about what this means or how to move to the next step and beyond, we would be glad to help you with your white hat seo training, ethical seo campaign management, or any other small business SEO needs. We look forward to hearing from you. Please contact us at (615) 594-2095