Tag Archives: social media marketing

My Favorite and Best Ethical SEO Blog Posts of 2008 and 2009 | 16 Awesome-tastic Guides for Marketing Your Small Business and Blog

Free Ethical SEO Tutorials and Guides

How Can Social Media Help My Small Business

Mega-list of the Best Social Media Marketing Checklists

Thought leadership marketing which answers the vital question: Why Social Media?

Simple Guide to SEO An SEO Introductory Guide to Search Engine Optimization

SEO for WordPress A Guide for WordPress Bloggers Everywhere

26 Awesome Keyword Strategies for Ethical SEO

Ethical SEO for Nonprofits and Charities

Social media marketing for non profits and charities

White papers for Search engine optimization

Five Disadvantages of Unethical SEO

Local SEO for Small Business

The Best of the Best of Local SEO The Greatest Hits of Local SEO

Local SEO Interview with Andrew Shotland

SEO for Lawyers and Law Firms

SEO for Real Estate Agents

Christian Social Media and Networking: An Introductory Guide for Church and Christian Leaders

Marketing for General Contractors

Bonus: SEO Resource from SEO MOZ Linkbuilding for Kindergardeners

Bonus #2 (Old School): 66 Ways to Build Links from Brandon Hopkins [FYI: but don't buy links]

Are Your Practicing Old School or Next Generation B2B Lead Generation

Evaluating B2B Lead Generation Techniques and Tactics

Old school methods focus on interruption marketing. The new school methods focus on permission marketing:

1) being extraordinary
2) engagement and relationships building
3) creating a tribe or community around your brand

However there are ways to turn old school lead generation into new school tactics that treat people like human beings:

For instance Shawn Brown of Professional Sales Tips points to and evaluates two key options:

Trade Shows
Trade shows are a good way generate sales leads if you can find events highly targeted to your prospect audience. Often such events yield low-quality sales leads because they are attended by the recommenders and influencers and rather than the true decision-makers.

Email Publications
What you are reading right now is an example of an email publication that keeps my name and business in front of 9000 people every month. I collect all of my names through my website, but that isn’t the only way to do this.

A sales rep or business owner could create an email newsletter and mail it to sign-ups from an offer presented at a seminar, at a trade show, in a mass mailing, in an advertisement, or on a cold call.

If your a sales rep, why not create your own email newsletter? You could send out industry news and tips to suspects in your market. Eventually a few of them will become customers because you are on their mind more often than your competition.

Unfortunately, Shawn doesn’t have much love to email lists. Agee Realty on the other hand has three great techniques which can be useful for your lead generation strategies list:

Sphere of Influence
Create a list of at least 100 people you know. Send out an introductory letter telling them about your product or service. Talk with each person at least every three months. Send them information of interest at planned intervals throughout the year. Consistently ask for and receive quality referrals. Remember, if each person you know also knows 100 people, well you get the idea.

Farming
This is another technique that is used effectively in real estate and can be adapted to any product or service. Pick a market of 200 homes or businesses and become the only person they think of in regards to your product or service.

Seminars
Seminars are great for sales lead generation. People who attend your seminar have an interest in the information you are presenting and a need for your product or service.

Sphere of influence is the essence of social networking. Blogging allows you to establish yourself as an authority over time by attending, reporting on, networking, and eventually speaking at seminars and conferences. Farming is a technique that is underused. By targeting keywords you are almost implicitly targeting people based on a single geographic locale. Another version of this strategy online is to have a half dozen to a dozen blogs that you regularly read and comment on. It establishes you as a community member. Its an engine for thought leadership, for people who are willing to invest a small monicrum of time and resources into making it work.

Ultimately you must “connect with customers in a meaningful way” according to Workz who offers 8 key b2b lead generation techniques.

Chris Brogan suggests Dell’s Digital Nomads and Blue Sky Factory’s email strategies as a great example of a successful lead generation platform.

You might wonder, how do you scale this sales generation tactic? Brogan has a great technique: leveraging the web with social media and networking:

Scaling This
The web, silly. There are tools to have your conversations right out in the open where they might inspire other people (Twitter). There are tools that let you market by equipping people to do useful things with or without your dumb product (blogs). There are tools that let you meet more people and be there long before the sale (Facebook, LinkedIn, your various niche Ning sites, message boards, Yahoo groups). There are ways to reach the elusive and the on-the-go (podcasts – have you ever stopped to realize that moms are often too busy to read blogs, but could potentially keep one earbud in to listen to an iPod?).

The days of the random sales call are quickly coming to an end, especially as the mobile phone market explodes. Your business must create new methods to deal with our new digital environment and our new digital lives.

Any successful B2B lead generation techniques or tips?

Social Media Optimization ROI in 2009

Return on Investment for Social Media Optimization in 2009

Create online credibility and trust with your social media campaign

Using social media for online credibility and trust | The Social Media Thought Leadership Process:

Developing a social media campaign is a process, much like learning to walk, ride a bike, or fly an airplane. Here is a schematic process developed by Edleman that may prove helpful for generating ideas:

Crawl: Establish an online presence

• Website
• Conversation Audit

Walk: Enrich Content

• Podcasting
• Videos
• Games
• Widgets

Run: Engage Online Influencers

• Blogger outreach
• Blogger conference calls
• Advertising
• Ally development
• Sponsorships

Fly: Embrace Community

• Blogger tours
• Thought leadership blog
• Social networks
• Advocacy
• Contests
• Mobile

Your thoughts on using social media to increase online credibility and trust?

(source: Obama SM)

Marketing for general contractors

Marketing Assessment for General Contractors

Social media marketing for general contractors in tough bugetary times:

Of course the first step is focusing your marketing efforts:

• Where do you want to focus your marketing efforts? What cities and communities does your general contracting business serve?

• What type of general contracting you do focus on? Who is your ideal client? Why? How are the marketing efforts for your contracting firm targeted toward that sector?

Assess how you are marketing your general contracting business online:

• How are you marketing yourself online? How are you connecting to new customers through low cost online marketing solutions?

• For instance, do you have a Yahoo Local, Microsoft Local, and Google Local listing. When is the last time your website design was updated? How about the copy? How many customer hits do you get on your general contracting website?

• Or perhaps you don’t have website and you need an affordable website hosting and design?

Web marketing solutions for general contractors and you: Whatever situation you find yourself in as a general contractor, we can help you advance the web and internet marketing for your business. We can help optimize your marketing outreach online.

The Mediapocalypse Now: Is the Print Edition of Mens Vogue Dying?

As Nine Inch Nails front man Trent Reznor might brazenly proclaim “Print publication is on a downward spiral.” Vogue randomly sent me a subscription of Men’s Vogue (I’m not entirely sure why) and now it appears their print publication is going the way of the dinosaur. They sent me this post card mailer today:

Dear Nathan Ketsdever,

Men’s Vogue will no longer be published as a stand alone ten-time a year subscription publication. As a result we will be sending you Conde Naste Portfolio for the duration of the your regular Men’s Vogue subscription term.

We think you’ll love Conde Naste Portfolio, the magazine that will change the way you look at business. In every issue, Conde Naste Portfolio’s pioneering journalism explores the business side of every story, from technology and politics to media and the arts.

If for any reason you choose not to receive Conde’ Nast Portfolio, please contact us at (omitted) for a full refund of the remaining issues still due on your subscription. If you are already a Conde Naste subscriber, the copies due will be added to your current subscription.

Sincerely,

Charles Simpson
for Men’s Vogue

This seems to be part of a larger print advertising and marketing breakdown. In fact, this week’s Time Magazine predicts “The Mediapocalypse Now”:

Like the car companies, individual media outlets will probably have to learn to be smaller. And they’ll need to see their new-media “problems” as part of the solution. Internet users don’t hate the media. In fact, when given the tools by something like Twitter or YouTube, they want to be the media. People want the vetted information the news media offer–and they want to riff on it, respond to it and even, as in Mumbai, add to it. Journalists should embrace that rather than futilely fight it.

This means offering users more ways of interacting, commenting and contributing. It means seeing new media not as the dumbing down of civilization but as a new way of telling stories and even finding stories. And it means recognizing that the audience is no longer passive–it wants and expects to participate, even as it wants help in making sense of the info deluge.

What does this say about the future of print media and publications across America? Where is the magazine publication industry going? Will the print publication go extinct? If so when?

What values should drive your ethical seo campaign for your non-profit or small business

I believe there are nine characteristics that should drive your seo or social media campaign in 2009 and beyond. To that end, using passion, experience, inspiration, and insight to guide the following nine core functions:

1) trust
2) relevance (audience centric and resources)
3) relationships (interaction and crowd sourcing)
4) usabillity and user centric design (some would argue social design, like adding “intense debate” and social networking features)
5) conversation, community, and social media
6) real world networking
7) design (magazine, personal, branding, user experience and design, and other aesthetic considerations)
8} originality (thought, look, feel, and perhaps function like aggregation)
9) metrics, tracking, and conversion

What gray and black hat seo tactics should you avoid? Yahoo has a fantastic list of black hat and shady seo tactics to avoid in your search engine marketing in the Yahoo Search Quality Content Guidelines:

* Pages that harm accuracy, diversity or relevance of search results
* Pages dedicated to directing the user to another page (doorway pages)
* Multiple sites or pages offering substantially the same content
* Pages that rely heavily on content or links to content created for another web site, such as affiliate content
* Sites with numerous, unnecessary virtual hostnames
* Pages in great quantity, automatically generated or of little value (cookie-cutter pages)
* Pages using methods to artificially inflate search engine ranking
* The use of text or links hidden from the user
* Pages that give the search engine different content than what the end user sees (cloaking)
* Sites cross-linked excessively with other sites to inflate a site’s apparent popularity (link schemes)
* Pages built primarily for the search engines or pages with excessive or irrelevant keywords
* Misuse or inaccurate use of competitor or brand names
* Sites that use excessive pop-ups, install malware (i.e. spyware, viruses, trojans), or interfering with user navigation
* Pages that seem deceptive, fraudulent, or provide a poor user experience

Would you add any principles for ethical seo or white hat search engine optimization to the list?

Creative Fusion Media is the best ethical SEO, local SEO, and affordable SEO company in Nashville, TN

Our Social Media Marketing, Training, and Consulting Services for Your Company

Creative Fusion Media: Your Social Media Agency and SEO Consulting Company

Our turn key social media services include…

Targeted Social Media Market Research-specific research into your vertical and niche

Online Social Media Customer Research-targeted research based on the social media community interactions of your customers.

Social Media and Blog Content Development Consulting-strategic consulting in the development of content to help your customers, your brand, and your Google ranking.

Social Media Metrics and Tracking-intensive listening to social media interactions and communities online to help leverage your brand and communication message.

Search Engine Optimization Training-don’t get left behind on Google. You ignore the Google algorithm at your own risk. 95% of social media companies, consultants, services, and firms fail to provide search engine optimization services. This is one of the two leading reasons why social media campaigns fail. Don’t let it happen to you.

Creative Fusion Media is Your Ethical SEO, Local SEO, and Affordable SEO in Nashville, TN We are an ethical internet marketing firm who melds the worlds of SEO and social media for real world business results. Our company provides a full range of marketing, consulting, and training services If you need social media consulting, a search engine marketing campaign, or would like someone to help you with your internet marketing needs, please contact us at (615) 974-9662. We look forward to working with you.

Here is an interesting, entertaining, and educational video about the social media community YouTube and its effect on communication and culture.

Social Media, User Created Content and Usability

User Centered Design and Dynamic Social Networking Profiles

Two of the paradigm examples of user created content are Now Public and Yelp. Both of these platforms do a great job of having easy to use platforms with lots of options. Now Public is borderline cluttered for those who have a desire for extensive whitespace, however most all the elements.

Social Network Design and Usability
Of course Ning, Harley Davidson, and Virgin Airlines all have compelling design features.
[Alternatively, at the time of printing, I can't find Virgin Airline's link to their social networking platform.]

Thought leadership marketing and public relations

Seven Resources on Online Thought Leadership Marketing and Public Relations

Monitoring, tracking, and assessing thought leadership. Tracking thought leadership, influence, and conversations in social media communities via Hyperwords.

Social Mention, Blog Pulse (particularly conversational tracker), and Filtrbox are also great ways to listen to the direction of online conversational chatter.

Experienced thought leadership research. Malcolm Gladwell in his new book Outliers says it takes 10,000 hours to have enough knowledge and experience to become a thought leader.

Thought leadership marketing. 13 Essentials by Larry Chase on thought leadership. A fantastic read and overview.

Thought leadership for public relations. An interesting read from Duct Tape Marketing on leveraging leading ideas via thought leadership for media relations and PR.

Thought leadership with social media. Pragmatic marketing suggests using social media for thought leadership. I would add using online pr, networking events and real world community engagement, and slideshare to the list for maximum thought leadership.

Thought leadership principles. Marketing Savant suggests 7 fantastic criteria for thought leadership from the Bloom Group: Focus, Novelty, Relevance, Validity, Practicality, Rigor, and Clarity. I think relationships are more important than this rubric gives them credit. And online certainly design and user experience are part of the thought leadership puzzle.

Listening for Thought Leadership. Using Google reader to stay up to date with the industries’ leading blogs and websites is critical to understanding where your industry and customers are moving toward. Education, listening, and learning are critical for any thought leadership program.

Strategic Risk taking and Thought Leadership. One might suggest Seth Godin as the go to person for taking calculated risks based on his book The Dip. Or perhaps you would like to crowd source your answer with 100 Wisemen or Predictify. With the Enron collapse, it seems management consulting firms are so very 2001.

David Meerman Scott’s Thought Leadership Guidelines. In addition to suggesting people use nine core social media tools (webinars, blogs, podcasting, video, wikis, whitepapers, e-books, research surveys and reports and email newsletters) he suggests the following principles or guidelines:

• Do not write about your company and your products! Thought leadership content is designed to solve buyer problems or answer questions and to show that you and your organization are smart and worth doing business with. This type of marketing and PR technique is not a brochure or sales pitch. Thought leadership is not advertising.

• Define your organizational goals first. Do you want to drive revenue? Encourage people to download something?

• Based on your goals, decide whether you want to provide the content for free and without any registration (many more people will use the content, but you won’t know who they are) or whether you want to include some kind of registration mechanism (much lower response rates, but you build a contact list).

• Think like a publisher by understanding your audience. Consider what market problems your buyer personas are faced with and develop topics that appeal to them.

• Write for your audience. Use examples and stories. Make it interesting.

• Choose a great title that grabs attention. Use subtitles to describe what the content will deliver.

• Promote the effort like crazy. Offer the content on your site with easy-to-find links. Add a link to employees’ email signatures—and get partners to offer links as well.

• To drive the viral marketing effects, alert appropriate reporters, bloggers, and analysts that the content is available, and send them a download link.

What are your thoughts, opinions, or resources on thought leadership for marketing and pr? Is thought leadership even an effective method of public relations and marketing? Are you looking for a Nashville public relations firm or company?

21 Different Types of Social Media Consultants and Specialists

21 Different Types of Social Media Consultants and Specialists:

You may be wondering or perhaps you’ve even been asked, “What does it mean to be a social media consultant?” or “What does a social media consultant do?” I was participating on the forums at Social Media Jobs and someone asked for some job advice and so I thought I would breakdown the 20 unique niche aspects of social media:

• Social media: marketing and bookmarking (Digg, Stumbleupon, Mixx)
• Social media: Online PR/Blogger relations
• Social media: Community Building and management
• Social media: Link baiting/Viral (shudder)
• Search engine optimization (onsite architechture, link building, seo copywriting, small business/local, international, etc..)
• Pay per click advertising (Yahoo, Microsoft, Google, niche engines)
• Online copywriting and Content development (have 2 diff. purposes, but can be grouped)
• Conversion Optimization
Social Media Metrics
E-mail marketing
Wigets
Social Networking (Linked in, Facebook, )
• Video (video blogging and all the breakdowns of television video production: writing, editing, production, ads, marketing, etc)
• Mobile (mobile marketing and mobile application development)
• Blogging
Podcasting
User Centric Design /Usability (even social design)
• Web design and blog design
• Web development + web application development (Php, Ruby on Rails, etc..)
Ad buying in social networks, blogs, and podcasts. Google is big in the ad buying space too.
Affiliate marketing

This list is far from conclusive, if you think of one please feel free to leave it in the comments. I know Jeremiah wrote a post on this and Chris had some excellent analysis on the issue, I’ll at those soon. I think project management and outsourcing and perhaps even photography also become a de facto part of the equation.

Best blogging and social media resources for non profits and philanthropies | 20 Usable Social Media Tips and Techniques for Charities, Non-profits, and Philanthropies

I’ve made a short guide that can hopefully help introduce you to social media, no matter where your organization is in its social media adoption cycle or how experienced with social media you are.

Shift Happens : Remix Video
Shift happens contextualizes a lot of the speed and information distribution that surrounds technology and your donors this year.

Non-Profit Social Media Resources and Online Guide

User Created Content for Non profits: You Tube’s Project for Awesome

You Tube has great recommendations for non profits. Consider life beyond You Tube on video communities Vimeo and Viddler.

A Couple of Helpful Hints for Non profit Social Media Campaigns

Nichify thy self. Oceana’s blog shows great use of dividing their blog into the specific issues and campaigns they deal with. This allows users and potential donators to easily access the information they are most interested in and care about.

Put Down the Canned Spam (aka Accidental Spamming) Segment Your RSS Feed Based on Subject and User Passion.

Listen productively. Google alerts and/or Google reader is a great way to access information. RSS in plain english by Common Craft. Bloglines and Flitrbox are innovative providers in this space. This is a great way for you to create an information diet.

Listen and educate yourself. Check out Nonprofit Alltop and Fundraising Alltop to check out what kinds of content does well and to hear interesting new and relevant non-profit news.

Flair. Add your own organizational and personal flair to the writing.

You Look Great in Pictures. Get a profile on Flickr and create a group for your staff and supporters.

Tag-o-rific. Leverage tagging technology. For instance “nptech” stands for non profit technology. Technology events now all have a tag associated with them, to simplify the process of aggregating all the content.

Get a social media crash course. Chris Brogan’s Fish Where the Fish Are is a great ebook and a quick read that can help introduce you and your team to social media.

Make it Delicious. Del.icio.us social bookmarking is a great productivity and organizational tool. You can also use it to share info with coworkers, collegues, and funders. The tagging function allows you to separate, segment, and organize your web research and data.

Make your mark online and be heard. Check out this extremely helpful nonprofit resource by SEO guru Aaron Wall: The SEM Guide for Non profits.

Get Your Social Media On. Facebook, change.org, and care2 are great non profit social networking. Don’t forget to look into podcasting and wiki options.

I’m Blogging This. WordPress, Typepad, and Blogger are the prefered platforms in this space. Drupal and Joomla are also used, but WordPress seems to be the unofficial winner in the best blog platform category.

Get Your Twitter On.
• You can follow journalists in your niche on Twitter (you can also use Twellow to find other non profits or even SEOs on Twitter)
• Check out Guy Kawasaki’s tips on getting more Twitter followers
• Tweetdeck is a popular app for managing your twitter life.
• Read Darren Rowse’s blog Twit Tip which is all about twitter and being a better twitterer (is that the word? Perhaps a better twitter citizen, or twitter-zen)

Get to Know Lifestreaming. Lifestreaming can help organize your social media life. The most popular service is Friendfeed.

Share Your Experience and Story. Add power points and presentations to share your message online with Slideshare. Its also a great place to learn what other non profits are doing, as well as to learn how to make extraordinary presentations.

Make Your Own Network or “Tribe”. Make Your Own Social network on Ning. A great example is the Classroom 2.0 group. It only takes 60 seconds.

Get Your PR On. Of course I mean personal relations (as arcane, trite, or banal as that might sound). You can also network on Peter Shankman’s Help a Reporter Out or Wanna Press (this service just started, so there may be hiccups). For instance, I helped a Wired journalist get hooked up with a friend who is a published renewable energy expert.

User Created Content. The Cancer society did it with a video campaign. (I can’t remember who this is. Perhaps March of Dimes)

Think Unconference and Meetup. Create Real World Meet ups and Mini-events for your non-profit advocates and passionistas.

Automate to stay sane. Get to know Eventbrite, Yahoo Upcoming, and the Facebook events functions. Use the technology to automate event registration.

Engage your brain. If you’re in Nashville check out the Center for Non profit Management

Micro-fund raising Kiva is big here. Obama used this well during the campaign. The model of Threadless in the for profit space is interesting. Contest models that sell products are interesting too–this t-shirt company is working with Compassion International.

Beth’s Blog:

Beth’s non profit powerpoint presentations on Slideshare.

News from Beth’s Blog
Chronicle’s Social Good Podcast with Allison Fine