Tag Archives: social media

Intuit on Crowdsourcing | Social Media Case Study

Social Media Case Studies in Customer Driven Innovation:

The Intuit wiki has great insight into the realm of crowdsourcing innovation:

Every day, millions of people make all kinds of voluntary contributions to companies – from  to  – that create tremendous value for those firms’ customers and, consequently, for their shareholders. When I first encountered this idea, several years ago, it struck me as unfathomable: Volunteerism was for charities, not for red-blooded, profit-making firms.

The article continues:

OK, I’m not saying you can or should transform your company into a Google or a Skype whose business model is primarily based on user contributions. But you should understand the power of the phenomenon and, as I have, learn from the growing number of companies in traditional industries – firms like Honda, Procter & Gamble, Best Buy, and Hyatt – that are tapping user contributions to, and more. Contribution-driven results like those are achievable for pretty much any business.

For more case studies and examples of UCS check out Chris Brogan’s social media case studies or the Intuit wiki.

Congrats to Intuit for being a market leader and deliver real customer value. Given its proactive policy Intuits executives will have massive customer insight that no competitor will have an answer to, unless they chose to follow Intuit. Thoughts?  How long will it take for executives to become advocates of crowdsourcing? How are you using crowdsourcing to connect with customers and deliver better products?

Click Newz Interview | Three Tips for White Hat Linkbuilding and SEO

After a recent Nashville Geek Breakfast, an event which brings together social media and tech professionals in the greater Nashville area, internet marketer Lynn Terry was kind enough to interview me.  

You can also see thewhite hat link building tips here.

White Hat SEO Services | Search Engine Optimization as the Engine for Customer Acquisition

Three cool presentations about search engine optimization by SEO guru Stephan Spencer



(h/t Darren)

35 Ways Digital Can Help You Thrive in a Recession

Marketing Rules for Surviving and Winning in Wake of a Financial Crisis:

With all the fear on Wall Street and spread by the mainstream media, its easy to lose focus and miss this unique opportunity for business success. Companies should increasingly look past the frenetic fluctuations of stock and commodity prices and focus on 1) what they can actually change 2) where they need to be in six months 3) Focusing on strategies which leverage Google. Social media strategies which merely aim at short term traffic and views to the neglect of more sustainable search engine rankings will prove to have little or no return on investment and may risk elimination. Warren Buffet emphasized this strategy in a recent New York Times article when he pointed to the success of hockey great Wayne Gretsky who pointed out, “I skate to where the puck is going to be, not to where it has been.” Its important for business executives and entrepreneurs to seize these days as an opportunity, rather than fall for paralyzing siren calls.

Chris Brogan has a great post about 25 Ways social media can help you thrive in a recession. Here are the first 10:

First: Be Proactive

In a situation where everyone’s repeating the gloomy news, I advocate that you put your house in order. Other, much better websites will give you the how-to for your financials. I’m thinking about you, your career, and the face you show the world on the web.

Google yourself and see what shows up. If it’s not what you WANT to have show up, start building up a main site, and pointing to it using outposts.

Tidy up your LinkedIn profile. I’ve shown you before how to improve your LinkedIn Profile and how to make your LinkedIn profile for your future. Get cracking.

Get on Twitter. Make sure you have a nice avatar, and easy to remember name. (Amazing how some folks don’t do this.)

Then, start using Twitter Search intelligently. Look for search terms that make sense for you. (Try this query as an example.)

Make your blog ready for business. Or, make your blog a business unto itself.

Pick up great financial advice from trusted sources, so that you can live within your means.
Look for discounts, like 50% off attending a great conference (email me to see if I have more tickets left – cbrogan at crosstechmedia dot com). – Plug for my conference, but hey. Financial in nature.

Build conversational relationships with other business people in similar roles at other organizations on Facebook, on LinkedIn, and elsewhere AHEAD of needing the job.

If your job is location-specific, start a local community blog targeted for business types in your area. Make it about the community at large, but feature prominently in it. Share this information with local news sources, local press, on Craigslist, etc.

Take new photos of yourself and upload to Flickr, nicely labeled with who you are, your blog’s URL, etc, so that people might find you and your likeness easily when Googling.

Check out Chris Brogan’s 15 other suggestions.

Resources Update: You may also want to check out Ryan Moede’s post which aggregates several social media for the recession together.

For other reading check out 20 reasons social media can help your small business.

21 Ways to Market Your Business on Twitter


Social Media Marketing Fundamentals for Enterprise on Twitter:

One of the most recent is the rise of micro-blogging with platforms like Twitter. Here are 21 Ways to Market Your Business on Twitter from the Web Community Forum. I’ve included the first 11 here:

1) Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.
2) As the owner of your business, register your @companyname and use it for all your tweets.
3) Use Twitter Search to find and respond to tweets about your products or your brand.
4) Ask for feedback on your products and then follow up with the responses you get.
5) Go to any nearby tweetups you can find.
6) Upload your company logo as your Twitter icon.
7) Identify a challenge that your business faces internally, and ask people on Twitter for their suggestions. You will earn mindshare.
8] Create a Twitter Bot for a topic related to your business. Use a name that includes your brand.
9) Install Twitter Tools on your WordPress blog so that you automatically tweet when you make a new blog post.
10) If you create a company-branded Twitter account in addition to simply having employees on Twitter, make sure there is a real human behind it having real conversations with other people on Twitter.
11) Understand the Twitter Myths and avoid falling into their traps (don’t be boring!).

You can see the other going to the Web Community Forum. These Twitter engagement by big corporate brands case studies are quite useful for practical tips. I also recommend checking out the Enterprise Micro-sharing White paper at Pistachio Consulting.

Applying Micro-sharing, Micro-blogging, and Twitter in Your Business
If you want to set up your own Twitter clone for internal or external communication, here are some great options to check out. Enjoy!


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(image credit: mfilej)

What is social media and why should I care?

Social Media Meets Powerpoint: From Blogging to Microblogging and Back Again

Check out this slick powerpoint presentation that explains what social media is and its impact on marketing and business success.

How to Get Started in Social Media and “Join the Conversation”

What does the phrase “Join the Conversation” mean in terms of actual tactics and implementation? Shane O’ Driskoll has a great answer:

Take the time to step back and do the analysis work to understand where the conversations are taking place, how do you categorize them, who are the influencers, what should the internal accountability model be for taking action, ensure you are trained/ready to participate, determine what are you trying to accomplish and how will you sustain the participation. Nothing like deeply listening before you start talking to help ensure what you are doing is “joining the community.”

In the post Sean O’Driskoll also provides an interesting distinction between companies hearing and listening thats worth checking out.

After you decide to “Join the Conversation” perhaps checking out our social media resource lab as a jumping off point for diving into the wonderful world of online communication.

55 Blog Topics for Marketers and Public Relations Professionals

Fifty blog topics for marketers from Chris Brogan:


1) How to get the most from our customer service department.
2) The best way to recommend an improvement to our product or service.
3) Podcast – complete installation instructions in audio and video.
4) What would you like to see in next year’s catalog?
5) Our favorite projects over the coming months.
6) Some tricks that might keep you from needing support.
7) Upcoming coupons and offers for the next two weeks.
8| We want to talk. How should we contact you? Where?
9) Choose our product’s price.
10) Five tips for getting more from your ______ .

11) A little bit about us.
12) A walk in our neighborhood.
13) Photos from our community meetup.
14) What goes into our decision process.
15) Video – a tour of the plant, and a day in the life of your product.
16) What it’s like to work for our company.
17) We support these causes, and here’s why.
18| The next two years: how we grow with you.
19) We want to come to work with you (and learn how we can help)!
20) Giving back to the community: our plan.

I would also add five more to the list:

21) A great customer experience I had with a local business person.
22) Fun pictures from the local fair, music event, or art showing.
23) Important, unique, and relevant local news.
24) An inspiring quote or narrative. Or perhaps apiece of media from a local or national unsung hero.
(I really like this post about Randy Pausch by Dave Armano)
25) Ask an expert feature–with a personal and local flair.

To see 30 more visit Chris Brogan.

Social Media Productivity Coaching Advice from Steve Rubel

Practical Social Media Tips and Lifehacks for Work Productivity

Steve Rubel has a great column at Lifehacker:

Step 1 – Set a North Star

Step 2 – Apply the Pareto Principle

Step 3 – Schedule Time to Be Social

Step 4: Create an information diet. (a la Tim Ferris) One way to do this is to set up Feedrinse to maximize your signal to noise ratio.

Step 5: Pick other social media tools like Jott to increase your productivity.

Step 6: Create a schedule for blogging with your priorities in Mac GTD or similar productivity software.

Step 7: Plan and create guest posting opportunities, including interviews by doing outrearch.
(after all this is what Steve is doing here).

Thoughts?

What is blogging about? What is it about FOR YOU?

A Journey over a Decade:

I’ve been in the social media and web 2.0 space for a long time. I’ve been soaking it up, digging in (no pun intended), and communicating brazenly since about day 1. I’ve been communicating on message boards since about 1998 and signed up for my first social network College Club in the Fall of 1999. I’ve been doing this thing for pretty much a decade. Being an early adopter of tech seems like part of my DNA. My parents raised me to try new things–to explore–to branch out and be creative…

So what is blogging about? What is social networking about? To me, its about making digital communication with a human face.

Its about personalizing and humanizing organizations, brands, and companies. Its about adding a human touch. So, its not just you on hold. There is a REAL human on the other end….The genuine artifact. Living and breathing. Human.

At its very core–its humans connecting to other humans.

So as I see it, organizations are faced with a dilema that will likely determine their future success and customer relations from this day forward: continue to be corporate–continue the one way conversation or to turn their backs on the old days of websites from 1997 and participate in the ongoing conversation, and invite and encourage their customers to do the same. As my friend Bill Seaver might say, “Stop trying to push 8-tracks in an iPod world” No other decision will determine the future of their consumer relations in the next decade.

So, what I want to know, is what does it mean to you? Why are you blogging? Why aren’t you blogging? If you are involved, how do you like participating in the conversation?

Enterprise 2.0: 12 Things Wikis Can Do For Your Organizational Communication

The Power of Wikis for Business Productivity and Project Management:

Stewart Madder, author of Wikipatterns highlights:

When Tim Berners-Lee created the WorldWideWeb, he envisioned it as a “creative space to share and edit information….and wikis enable people to do just that.

Growing wiki use in your organization is worthwhile because it creates an environment where everyone is empowered to directly make things happen, which gives people a deeper sense of purpose and accomplishment. That’s not something I can say for most other tools, like email. It’s essential if you want to build a successful new venture, or ensure the relevance and success of an existing organization in this rapidly changing world.

(credit: Wikinomics blog)

Who Cares?
If you’re not quite sold on the radical communication powers of wikis, Web Worker Daily has a great explanation of productive uses of wikis to inspire you:

1) To-do list.
2) Project management.
3) Operations manuals
4) Checklists.
5) Plan an event.
6) Log client work.
7) Track invoices.
8 Notes and snippets.
9) Goals.
10) Contacts.
11) Workspace.
12) FAQs.

Wikis are about collaborative and coordinated communication. Period.

Is a Wiki right for your organization and its needs?

A recent Information Week article answers this question with ease as it details the knowledge and content management capabilities of wikis. Ezra Goodnoe delineates:

Wikis can centralize all types of corporate data, such as spreadsheets, Word documents, PowerPoint slides, PDFs — anything that can be displayed in a browser.

Goodnoe continues:

• You want to establish a company intranet quickly and cheaply without sacrificing functionality, security, or durability.

• You want to publish a range of corporate documents in one universally accessible location and let employees manage those documents with a minimum of effort, lag, and risk of redundancy.

• You want to manage and organize meeting notes, team agendas, and company calendars.

• You need a project management tool that is cheap (if not free), extensible, and accessible through any Web browser.

• You need a central location where shared documents can be viewed and revised by a large and/or dispersed team.

Check out Information Week’s list of questions to determine if a wiki is right for you.

What can wikis do for you? For your productivity, project management, and communication coordination? Or do you have wiki stories of your own?

Creative Fusion Media is a ethical search engine optimization company and social media agencythat provides white hat internet marketing services from Nashville, TN.