Marketing Rules for Surviving and Winning in Wake of a Financial Crisis:
With all the fear on Wall Street and spread by the mainstream media, its easy to lose focus and miss this unique opportunity for business success. Companies should increasingly look past the frenetic fluctuations of stock and commodity prices and focus on 1) what they can actually change 2) where they need to be in six months 3) Focusing on strategies which leverage Google. Social media strategies which merely aim at short term traffic and views to the neglect of more sustainable search engine rankings will prove to have little or no return on investment and may risk elimination. Warren Buffet emphasized this strategy in a recent New York Times article when he pointed to the success of hockey great Wayne Gretsky who pointed out, “I skate to where the puck is going to be, not to where it has been.” Its important for business executives and entrepreneurs to seize these days as an opportunity, rather than fall for paralyzing siren calls.
Chris Brogan has a great post about 25 Ways social media can help you thrive in a recession. Here are the first 10:
First: Be Proactive
In a situation where everyone’s repeating the gloomy news, I advocate that you put your house in order. Other, much better websites will give you the how-to for your financials. I’m thinking about you, your career, and the face you show the world on the web.
Google yourself and see what shows up. If it’s not what you WANT to have show up, start building up a main site, and pointing to it using outposts.
Tidy up your LinkedIn profile. I’ve shown you before how to improve your LinkedIn Profile and how to make your LinkedIn profile for your future. Get cracking.
Get on Twitter. Make sure you have a nice avatar, and easy to remember name. (Amazing how some folks don’t do this.)
Then, start using Twitter Search intelligently. Look for search terms that make sense for you. (Try this query as an example.)
Make your blog ready for business. Or, make your blog a business unto itself.
Pick up great financial advice from trusted sources, so that you can live within your means.
Look for discounts, like 50% off attending a great conference (email me to see if I have more tickets left – cbrogan at crosstechmedia dot com). – Plug for my conference, but hey. Financial in nature.
Build conversational relationships with other business people in similar roles at other organizations on Facebook, on LinkedIn, and elsewhere AHEAD of needing the job.
If your job is location-specific, start a local community blog targeted for business types in your area. Make it about the community at large, but feature prominently in it. Share this information with local news sources, local press, on Craigslist, etc.
Take new photos of yourself and upload to Flickr, nicely labeled with who you are, your blog’s URL, etc, so that people might find you and your likeness easily when Googling.
Check out Chris Brogan’s 15 other suggestions.
Resources Update: You may also want to check out Ryan Moede’s post which aggregates several social media for the recession together.
For other reading check out 20 reasons social media can help your small business.