Tag Archives: web 2.0 marketing

Best of Church Social Media and Ministry 2.0 Resources

Church and Christian Organization Using New Media to Spread the Gospel:

Are you a youth pastor who’s looking to get into blogging or perhaps Facebook? Or maybe you’re a worship leader who wants to connect with Christians online? Or perhaps your heart is a-twitter about the wonderful and fun world of blogging? There are a cornucopia of opportunities provided by Ministry 2.0 that are inexpensive and only require some dedication, a passion to spread your message, and a small learning curve to get up to speed on the culture and technology of new media.

When you think about church social media, the work of creatives like David Russell, Mark Batterson, and the crew at National Community Church in DC do is pretty important. 54% of the folks that visit NCC do so first based on seeing their website (cite) Although, the church social media movement doesn’t stop there, increasingly ministries like the Southern Baptist Seminary in Louisville are going big with social media too.

Using Interactive New Media for Your Church Website:

Aaron has a fantastic post about Church Social Media here, which explains the use of RSS and blogging in very easy to understand terms.

If you are interested in Facebook, Facebook for Pastors will be a great read to help you use Facebook for your church.

I would check out YouVersion from the folks at Lifechurch.TV. It allows users to create notes and share them in an online version of the Bible. Its a way to create dialoug about interpretation, theology, and meaning. (Giving away church resources is cool. Kudos to innovators like Craig + Bobby, although I think they technically borrowed this idea from Granger and re-mixed it a bit)

You may want better internal productivity or communication, in which case the free tools from Granger Community Church @ Wired Churches or Lifechurch may be helpful. Alternatively the open source church resources from Phoreo look quite handy.

You can also use Sermon Cloud to distribute and find sermons. Sermon cloud uses tagging, which is a big part of the way web designers are using to organize the web these days. Sermon cloud is a fantastic sermon aggregator, which is similar to the social news sharing site Digg.

Here is one of the best summaries of the church social media space I’ve seen with 8 fantastic tips on leveraging web 2.0 for Christian organizations (see also Blood Water Mission, Compassion International, and Bread for the World). His tip about using video is particularly spot on.

Other sites in the Church 2.0 space includeBlogs 4 God which is a social voting site similar to Digg (although I don’t know if it provides any Google link juice).

Another great aggregator is the church and the best religion, faith, and theology blogs at Alltop. (although to be honest, its sad that there isn’t a breakout category for Christian blogs and pastor blogs, as EACH of these represents such a HUGE part of the blogosphere)

I would check out Flower Dust, Raggamuffin Soul, and Without Wax.TV. I’d also see what Brad Ruggles is up to, because he seems to know what’s up in terms of connecting. (and his t-shirt designs are pretty sweet too) You might check out an example of a sermon video on Vimeo at Chad Lewis’s blog.

Have a cool service project or other fun event at your church is going to do. Vimeo and similar video platforms are design savvy and a great way to spread your multimedia message.

My friend Jared has a great introduction to social media whitepaper and resource guide. Finally, Social media rockstar Chris Brogan who is always sharing a plethora of tips, has a great Church Pastor Workflow.

Finally, here is a great post of new media and web 2.0 tools for Christian organizations. This is a great resource list for nonprofit social media and blogging too.

Social Media Marketing and Your Church Organization:

Have a great church 2.0 application, tips, or resources? Have a cool example, case study, or perhaps a cool church themed video?

Nielsen: Unique Environment to Leverage Web 2.0 for Business Success

A recent Nielsen report highlights, “As consumers venture online to hunt for the best deals, traffic to weekly circulars ads on retail banner Web sites is up 155 percent in May 2008 compared to the previous year.” Jessica Hogue research director at Nielsen Online substantiates:

“Both consumer product manufacturers and retail outlets have an opportunity to create strong consumer loyalty in the midst of a struggling economy. Shoppers are enthusiastically sharing deals online in discussion forums and on blogs, and marketers who reach these customers with relevant savings will likely engender the support of consumers looking to stretch their dollars.

Thanks to my buddy Dave Barger for the tip

The 17 Top Rules of Social Media Optimization (SMO) for Leveraging Web 2.0

Here are the original 5 Principles of Social Media Optimization (SMO) by Rohit Bargava of Strategic Marketing Blog:

Increase your linkability – This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

Make tagging and bookmarking easy - Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).

Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you

Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.

Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

Here are the other rules by Rohit Bargava at Strategic Marketing Blog. Or you can check out this Social Media Optimization presentation on Slideshare. Enjoy!

Initial Blog Strategy and ROI Assessment: Questions to assess your blog strategy and productivity

Whenever you dive into a new strategy you want to assess the strategy and how it meets your needs.

• How much time are you spending on your blog?

• How many people are visiting your blog?

• How many people are commenting?

• Do you know the influentials in your blog niche?

• Do you know how to identify the influentials in your niche?

• Do you have a linkbuilding strategy to maximize your chances in Google?


If you need help answering one of the above questions or other concerns, feel free to contact me at (615) 828-5585 or leaving a note in the comments to this post.

About the Author: Nathan Ketsdever is a professional search engine optimization strategist and business blog coach from Nashville, TN.

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