Build it and they Will Come is a Myth: Why Your Website is Just the First Step In Connecting with Your Customers

Merely building a website or a blog is entirely insufficient to getting a dramatic increase in traffic that many business owners want.  Unfortunately, there is a myth circulating that merely having a blog is sufficient to increase traffic.


First, one key strategic option for a quick increase in web traffic is Pay Per Click Advertising (PPC) which is also called Search Engine Marketing.  You pay pennies on the dollar.


Second, a focus on linkbuilding.  Building links is what increases your juice to get to the top of the Google ranks and is a very direct form of Search Engine Optimization (SEO)


Third, the use of social media and web 2.0 tools like Digg, Mixx, and Stumbleupon.


Fourth, guest posting or getting an interview on an influential and respected blog in your field.  This won’t necessarily create a dramatic increase in traffic, but as part of an overall strategy will build credibility, trust, and traffic over the longer term.


Fifth, building targeted landing pages, which serve as mini-landing pages for your potential clients.  Each client is different and having a specific page targeted toward their interests and expectations is critical to successful web business strategies.


Sixth, building a community function into your blog and social media strategy.  Web 2.0 is all about community.  To be authentic and to gain traffic, thinking about the community and how you add value to the community and how your strategy fuses with that community is critical.


Seventh, its all about networks.  The old webpage is dead.  Its all about networks.  Micro-targeting your specific audiences in social networks makes so much more sense than the mass interruption marketing that makes up so much of traditional internet marketing.


Creative Fusion Media can help you with all of the above.


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