Introductory Guide to Search Engine Optimization (SEO 101, 201, 301 and 401)

Beginner’s Guide to Search Engine Optimization (SEO):


(above: Search engine traffic according to Compete / image credit: Search Engine Land)

What Search Engine Optimization is and How to Get Started:
Here’s a very basic explanation of what search engine optimization is and a handful of fundamental seo concepts (aka SEO 101).


Lessons Learned for Search Engine Optimization (SEO) Campaigns:

What was your takeaway from this search marketing introduction? My takeaway was that links into your website are critical to your success with search engines. So thus, the goal of many an strategic SEO campaign manager is to go about the business of link building. How can you boost your link building with credible sites to rank near the top of Google?

Four other helpful search engine optimization tips for business and marketing bloggers from Marketing Vox:

Place relevant keywords in the title tag so search spiders will know what your page is about. The title tag is the text that appears at the top of the browser when a webpage loads. MarketingVOX’s title tag is “MarketingVOX – The voice of online marketing.”

Avoid stuffing the title tag with too many keywords, or making it too long. A good rule of thumb: ensure title tag text also appears in the body of the page.

Use your archives. When you update your site, link back to relevant stories from the past, using equally relevant anchor text. Don’t go overboard; the trick is to give users more information, not overwhelm them with hyperlinks.

Anchor text — the hyperlinked words that point to another page — are a way of telling search engines that page is about those words. The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.

Cultivate relationships with quality websites in your industry. When well-ranked websites link to you (with hopefully relevant anchor text!), this tells spiders your page is important to users seeking information about your area of expertise.

SEO 301 Bonus Resource:

Some SEO friendly tips from Aaron Wall on Problogger to help you get your blog started.

SEO 401 Bonus Resource:

If you’re ready for the next level of complexity, search engine ranking factors from SEOMoz to help guide SEO strategy management.

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