Shel Holtz on Social Media and Internet Marketing Strategy for B 2 B Companies

I a great article Shel Holtz recently pointed out:

Social media actually makes more sense in B-to-B companies than business-to-consumer firms.

A lot of B-to-B companies evidently agree. In a 2007 report by Forrester, researcher Laura Ramos found that, as of the end of 2006, nearly 40% of B2B marketers surveyed used blogs, social networks, or user-generated content in their efforts.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s