Black Hat and Grey Hat SEOs Beware: White Hat and Ethical SEO is the Only Responsible Option:
Search Engine Marketing and Social Media Optimization require responsibility and principled execution. Steve Rubel, a PR representative for Edleman points out:
Search engine optimization (SEO) professionals of late seem poised to take over blogs, digg, StumbleUpon and other sites with a range of tactics, some legit, others more questionable with the intent of building Google Juice and nothing more.
Steve is 100% right. Search engine optimization needs to be guided by higher principles, as any method of marketing, including Steve’s own public relations firm.
This is not rocket science. You don’t want to hire black hat SEO/SEM/SMO manipulators, spammers, and snake oil sales people. Brands that carelessly hire black hat and other unethical seos will be forced to pay the consequences, when online backlashes cause brand damage. Thats why ethical and responsible search engine optimization is a fundamental part of our DNA and code of conduct at Creative Fusion Media.
Google blacklists black hat tactics, which more than negate any positive gain. But even if your unethical marketing practices, in SEO or PR or any field for that matter, fail to see the light of day, we heartily believe that it degrades the community and its just bad business.
A take no prisoners, by any and all means marketing assault will alienate and only deliver delerium to your customers, your brand, and the human community. Ethically guided marketing. Ethically principled business is the way to go.
Nathan Ketsdever is a New Media Coach and Consultant in Nashville