Nielsen: Unique Environment to Leverage Web 2.0 for Business Success

A recent Nielsen report highlights, “As consumers venture online to hunt for the best deals, traffic to weekly circulars ads on retail banner Web sites is up 155 percent in May 2008 compared to the previous year.” Jessica Hogue research director at Nielsen Online substantiates:

“Both consumer product manufacturers and retail outlets have an opportunity to create strong consumer loyalty in the midst of a struggling economy. Shoppers are enthusiastically sharing deals online in discussion forums and on blogs, and marketers who reach these customers with relevant savings will likely engender the support of consumers looking to stretch their dollars.

Thanks to my buddy Dave Barger for the tip


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