Tips for Local Small Business Search Engine Optimization
Search engine optimization is a great way to get your message directly to your consumer during one of billions of your (potential) customers make online each year. One critical way to leverage seo and in particular ethical seo tactics is to use geo-target. Geo-targeting allows you to reach your customer while they are making searches for local products. For many small businesses the best target market is their local community, where its easiest to build relationships and trust. (Which after all are the fundamentals of sustainable business development.) For instance, I always get by best business from Nashville Social Media and Nashville SEO, not Ankorage Alaska SEO (No eskimo love).
Everybody Get Your Geo-Local On!
SEO Moz has a great video with several ways to leverage your local community to rank higher in Google, MSN, and Yahoo.
The next step in creating a geo-local strategy is to create great online content, which Google and your customers will eat up. Great content combined with relationships is the touchstone for business success.
Any other tips for local search engine optimization? What say you?