What to Look for in Social Media Consultant:
I recently ran across a pretty informative post by Michael Martine that I expanded upon here about the nature of what a blog consultant (also called a social media consultant) does exactly:
• Choosing a topic for your blog– Its easy to get sucked into talking about everything under the sun on your blog. Generally, this strategy is a dead end for most blogs. Helping you isolate the topic(s) you want to talk about and the audience you want to talk to for your blog.
• Choosing a design (theme, template, whatever) for your blog– Help provide a $300-500 design option as opposed to a $1,500 to $3,000 (Net savings = about $1,500- $2,000). And helping you choose between WordPress, Typepad, Blogger, and the rest.
• Determining the objectives of the blog– Helping create some strategic goals so that you can assess the return on investment from your blog.
• Understanding the blog’s intended audience– helping tap into your audience needs, interests, and passions.
• Advise on or perform blog setup operations– Help walk you through the process of setting up a blog or actually setting it up themselves.
• Advise on or perform theme and plugin operations– Helping you separate the wheat from the chaff in terms of widgets and blog extras.
• Creating custom blog designs– Help and advise you to help present the best image for your blog design.
• Working with popular third-party enhancements, such as FeedBurner and Technorati– Helping you with the ins and outs of the technology that enables blogging to be so transformative.
I will add four more of my own suggestions to the list:
• Experienced Advice and Guidance– Advises individuals how to avoid bad internet karma.
• Business Blog Productivity– Help you get the maximum bang for the buck and stop you from spinning your wheels with little progress. Provides time saving tactics so you get to focus on what you do best.
• Professional Relationship Builder– Helps connect new business bloggers to online influentials, so that they can have readers early on. (Otherwise, you’re in danger of talking to yourself and the crickets)
• Strategic Communications Advisor– Helps business target the long tail of search, so that people actually read their blog.
So what does a social media coach do? Got any others?