What does the phrase “Join the Conversation” mean in terms of actual tactics and implementation? Shane O’ Driskoll has a great answer:
Take the time to step back and do the analysis work to understand where the conversations are taking place, how do you categorize them, who are the influencers, what should the internal accountability model be for taking action, ensure you are trained/ready to participate, determine what are you trying to accomplish and how will you sustain the participation. Nothing like deeply listening before you start talking to help ensure what you are doing is “joining the community.”
In the post Sean O’Driskoll also provides an interesting distinction between companies hearing and listening thats worth checking out.
After you decide to “Join the Conversation” perhaps checking out our social media resource lab as a jumping off point for diving into the wonderful world of online communication.