The Art of White Hat Linkbuilding


Guide to Creating Amazing (Link worthy) Online Content for Blogs:

Writing link worthy content is certainly an art and buying links is the opposite of what you want to do. Without further ado, here are some great link building tips to help increase your search engine rankings:

• Offer a niche-specific blogroll, tool, How-To, or compilation of news stories.
• Post a scoop.
• Expose a story as flawed or a fraud
• Be a contrarian about a story, product, or prominent blogger’s opinion.
• Be humorous. Good topics include a bizzare pic of your subject, “10 things I hate about…”, and “You know you’re a when…”
• Publish or commission some original research
• Creative-Commons-license photos you made of an event you’re blogging about
• Make available for free a theme, plugin or piece of software
• Start a meme that others can replicate and that links back to you (e.g. buttons/stickers/tools for bloggers/webmasters to post on their sites, contests, quizzes, surveys, etc.)

Another list encourages companies to do ethical and natural link building by:

• Get a Delicious badge, and display the number of bookmarks as well as the tags
• Offer a badge of honor, something like “a carbon neutral site”
• Offer a button for voting to install on other websites & blogs
• Offer a widget for bloggers, something useful that will spread by itself
• Stage a contest, it should be fun and the prizes should be worth it
• Organize a blog carnival choosing a topic that matters for many people
• Link out plenty, especially to bloggers, some will link back others will bookmark, some links will appear directly as ping and trackbacks
• Contact people who might link to you (I do not mean a reciprocal link request)

To this list I would re-emphasize or add:

• natural on site link building
• linking out to quality resources and similar stories
• commenting on similar stories in the comments
• creating a project or experiment
• creating a daily or weekly themed post (like a news segment)
• the creation of humorous content
• visual communication
• amazing photograph or design
• insightful photograph or design
• simplicity in design
• interviews with unique content
• expert content (the TED talks, Google Talks, and Stanford MBA videos are a great example)
• create a community effect
contests work
• top 5, 7, 10, 12, 15, 25, and 101 lists tend to do well (Copy Blogger and Problogger are proof)
• content that is appealing to the social media communities at Digg, Reddit, and Stumbleupon
• Going to real world events or virtual events and connecting via Twitter, Facebooks, and blog comments can be helpful.
• Longtail strategies like nichifying your content by appealing to a specific group, especially when no one else is covering the topic.
• Audience centric content is critical to your link white hat building efforts (WIFM?)
• Tailored appeals to check out your post via email to people in your niche or who might otherwise be interested in your content.

Additional White Hat Linkbuilding Tips and Resources for Search Engine Optimization (SEO) : and Creating Link Bait and Finding Linkbait Hooks
101 Linkbuilding Tips at SEOBook by Aaron Wall
7 Types of Blog Posts that Always Seem to Get Links at Problogger
Seven Search Engine Optimization Experts on Link building and SEO from SEOish
How to Get Blogs to Link to Your Posts at Problogger
Link bait hooks outlined by Stuntdubl

Thoughts? How do you get great content for search engine optimization (SEO) and social media readership? How do you create linkbait?

If you would like to know more about my white hard link building, social media, or search engine optimization services I would be glad to help you. For more social media resources, white hat link building , and social media case studies check our social media lab.

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