Social Media Casestudy: Jobs in Pods Recruiting Podcast

Social media is revolutionizing human resources, training, and recruiting. A great example of this revolution is the recent trend toward job casting. A recent release on PR Web points out:

“Recruiting is marketing,” says C.M. Russell, the founder of Jobs in Pods. “We allow employers to bring their jobs to life and connect with job seekers in ways the traditional job description can’t touch. This is a strategic marketing tool for forward thinking employers who want to stand out in the job market.”

Russell contends that today’s generation of job seekers require a different approach to recruiting. “They don’t like dull, corporate-speak. They require unique and creative methods of communication. iPods are also part of their daily life and any company which uses Jobs in Pods will have their podcasts available for download on the iTunes site,” he said.

HR professionals agree. “This is a natural way for us to increase our employment branding,” says Martin Burns, Recruiting Manager at ZoomInfo in Waltham, Massachusetts. “For employers in general, this is a great way to reach a broad audience. It’s quick and painless, and it’s much easier to convey passion about a workplace verbally as opposed to in a print job ad.”

It’s also easy. There’s no software to learn and no technical knowledge needed. Each interview takes about 15 to 20 minutes and participants are given an informal script to prepare. “We do all the work says,” says Russell. “All you have to do is pick up the phone and talk to us.”

There’s actually a name for this process – Jobcasting. Companies such as Microsoft and Accenture have already discovered it’s a unique and memorable way to promote their employment brand. Russell is betting that Jobs in Pods will do the same for other companies.

The Jobs in Pods blog.

Jim Stroud who has worked at Google and Siemens in recruiting made cool use of Vimeo and the popular event announcement board Eventbrite. One recommend Jim points to is using Search Me.

If you’re looking for more case studies click here with specific return on investment (ROI) metrics for social media.

Do you have a great social media casestudy? Whats your favorite example of social media success? How could you use podcasting in your business?


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