Stanford Business School’s BJ Fogg on Social Networking, Social Media, and Crowdsourcing

The Power of Crowdsourcing for Business:

Fast Company reports:

The ability for ordinary people to create something, put it out in the world, and use metrics and iterations to make it better and better. It’s going through this loop of innovation and product design, being guided by users and user data. It’s continuing to improve products and experiences based not on guesses, not on consultants, not on checklists, but on real data and real usage. That’s very exciting, and it’s only going to get easier.

BJ Fogg here suggests that social media communities, including Facebook, blogging, and other new media platforms provide a fantastic opportunity for interactive focus groups, a two way conversation about delivery, products, services, and the entire supply chain. Josh Catone at Sitepoint concurs:

We think it is extremely smart. Crowdsourcing your research and development in this type of environment allows customers to not only feel like they are influencing the direction of products they love, but it allows them to connect with one another around your product as well. That, in turn, strengthens the perception of your brand. As long as Asus follows through on some of the suggestions they get, WePC should strengthen their brand and turn users into fans.

Jeff Howe of Wired Magazinee illuminates the revolutionary potential:

Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd.

Crowdsourcing for the Next Generation of Product Innovation

Crowd sourcing represents a massive democratization in the ways we think about companies and the products they offer the public. Instead of management thinking it knows best or hiring a 100K management consulting firm to come in, businesses can leverage social media and the wisdom of the crowds to learn more about their customer how they interact the product and ultimately how the product can better serve the customer and the social good.

What can you crowd sourcing? How can you use crowd sourcing to make your product or service offering better?

For more crowd sourcing resources, companies, and case studies.


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