Generation We | A Case Study in Marketing 2.0 and Politics 2.0:
Eric Greenberg highlights that the upcoming demographic shifts toward the next generation a fundamental cultural shift will take place as a generation Y–a generation of 25 million gains political power. Greenberg posits that we are at the tipping point of such change:
There is something in the air!
We are witnessing a changing of the guard, a new political epoch, a youth movement, and a call to restore the American dream. One only has to look at how the youth have been engaged during this political season to understand that a generational shift is occurring. This is the start of something much larger.
But what effect will the millennial generation have?
What do the millennials think? What does Gen Y care about?
How will the millennial generation be able to mobilize?
Gen We.org the effect of the Millennial generation on culture and politics in upcoming years:
Millennials are the largest generation in American history. Born between 1978 and 2000, WE are 95 million strong, compared to the 78 million Baby Boomers.
WE are politically, socially, and philosophically independent, and are spearheading a period of sweeping change in America and around the world.
The new book, Generation We, explains the emerging power of our Millennial Generation, and shows how WE (and older people who think the way WE do) are poised to change our nation and our world for the better.
What did you think of the video? How do you think this will change the face of marketing? How will it change the face of organizations and business?