Social Media Money Quotes:
I was recently reading in the comments section on Sparkplugging, and ran across a fantastic comment by Chris Cree that you can’t say enough:
Here’s the money quote for me:
Add value to the community, be real, be a friend
Add Value to Your Community:
The big question then becomes what is of value to your community or the community you are looking to build. Four great ways to find out:
1) Find your community and listen intently. Listening in an inter-cultural arena, is always a great first step.
2) Targeted listening. One example of targeted listening is checking what is popular on del.icio.us. search keywords can help tell you what they are talking about and wondering about. Although if you want to get information on the bleeding edge of innovation, this tactic may be used more at the meta-level.
3) Identify and Engage Prominent Online Communities. If you want to take a more anthropological approach to getting to know the culture and community. Try ethnographically finding the watering holes and strike up a conversation in the heart of the community. Perhaps find your passionistas (your top 10% to 20% most passionate members of your community) and ask them what they want, why they are passionate about your product, and what you can do online to help them interact with your product better.
4) When In Doubt Ask (aka Crowd source it) Pro-actively ask your community (this is commonly known as “crowd sourcing” the community)
“Real, real, real”
One you’ve listening: being real is certainly the next step:
1) Finding an authentic voice for writing and content creation. Hopefully this means askewing abit of the antiquated corporate speak.
2) Gradually discovering what level of transparency works best for you.
Having said that, Cree’s quote is on point. Once you’ve gotten your feet wet you might want to set up some goals and objectives. For instance Chris suggests possible initial objectives for your corporate social media and blogging include:
* Raising brand awareness
* Increasing personal profile
* Driving product or service sales
* Improved search engine visibility
* Put a more personal face on your business
* Providing a personal creative outlet
Blogger Relations Tactics for Blog Marketing: Be human, Add Value:
Chris’ article in the The Age of Conversation relentlessly drives this point home. For instance, you don’t want your blogger relations campaign to look like a spammy viagra advertisement or like a bad used car salesman. Cree remembers getting this less than human–and less than successful pitch:
Hello. I like your http://successcreeations.com. I wonder if you could write a review about my site and place it on your blog (around 150 words, 1–2 anchor). Is it possible? How much will it cost me? If not, tell me what kind of links can you offer. (I don’t need sidewide [sic] ones). Thanks. I am looking forward to hearing from you.
I declined the request. Politely.
If you want to get bloggers to write about you then do what I teach my clients. Start by actually reading their blog. Leave some comments that add value to their readership and show you are engaged. Give yourself time to learn a little about them.
When you finally make your pitch, focus on the bloggers and how they’ll benefit. Give them real value. Make them look like heroes to their readers.
If you treat bloggers like people instead of pimps, you’ll have a much better chance of connecting with them.
Don’t treat bloggers like pimps. Great advice. Nobody want to have to take a bath in clorox bleach just to wash of your played out marketing schtick. Besides, at the end of the day, its easier just being human.
Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits. Nathan Ketsdever is the chief internet marketing and online pr strategist at Creative Fusion, which is located in Nashville, Tennessee.