There has been a great deal of discussion to determine if SEO is recession proof. Will SEO firms survive the recession? Will SEO services deliver enough ROI to avoid budget cuts? I would argue that it is with a qualified yes, affordable search engine optimization that directly targets return on investment is nearly 100% recession proof.
Initially, bargain shoppers will look online over bricks and mortar establishments this holiday season and into 2008 to save money in this cash strapped economy. Seth Besmertnik points out in a recent I Media Connection:
Meanwhile, 65 percent of online shoppers said they felt shopping online saved them money and 55 percent of all U.S. consumers believed that people using online services for shopping were likely to be enjoying retail savings.
Second, search engine optimization with the right SEO company can be a low cost marketing expenditure and requires very minimum investment. Third, you have a significant advantage over your competitors in the search engines, which get millions of searches monthly for e-commerce traffic. Fourth, you can add on a pay per click campaign to make your efforts even more air tight and recession proof.
So is SEO recession proof?
Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.