Making the Case for Social Media Engagement in Business:
1) Social media tools like blogging, social networks, and social bookmarking are more effective in reaching the millions online than a traditional website.
2) Blogging can act as a way to reduce customer service calls (if there’s helpful how-to information on the blog).
3) Cost of implementing a blog is free or cheap. No more than $100 for a year of hosting. And most software is free. (There are some benefits from professional blogging software, but for most people, free is plenty fine).
4) Social networks are now used frequently by your customers, your prospects, and your competitors. Connect with people, learn their business needs, and respond more simply and flexibly.
5) Social media provides robust tools for listening, ranging in price from free to inexpensive, to reasonably expensive. Even the free tools help an organization find out who’s talking about them, so they can choose to respond.
6) First steps can be simple, like establishing a blogger relations process to go along with your press relations process. You might find bloggers who will want updates on your space, and even this is a good first step.
Its also a matter of keeping up with the Jones at 47% of the businesses are looking to social media marketing according to Read/Write Web. Consequently, this is a unique time in history to be able to monitor best practices from early adopters, while simultaneously beating much of your competition to market by acting now. What better time than now to seize this inexpensive and high ROI marketing strategy.
Check out the other Ways to Sell Social Media to Your Boss on Chris Brogan’s blog