Blog Readership up 300 percent since 2004

A recent release by Buzz Logic points out:

Blog readers also replied around blogs’ influence as it relates to the following steps of the purchase process:

• Decide on a product or service: 21 percent
• Refine choices: 19 percent
• Get support and answers: 19 percent
• Discover products and services: 17 percent
• Assure: 14 percent
• Inspire a purchase: 13 percent
• Execute a purchase: 7 percent

(Source: Facttattic)

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