Finding the Best Innovation Niche for Your Creative Agency
I’ve been re-reading parts of the “Ten Faces of Innovation: IDEO’s Strategies for Beating the Devil’s Advocate and Driving Creativity Throughout Your Organization” which gives you an inside look at IDEO, one of the most innovative companies in the world. In it Tim Kelley breaks down IDEO’s strengths into 10 core business innovation practices which give it a competitive and creative advantage in the consulting marketplace.
Do you see your organizational strength as a cross-pollinator? The words of Alexander Graham Bell certainly echo with vision, “Leave the beaten track occassionally and dive into the woods. Every time you do so, you will be certain to find something that you have never seen before. As Kelley later points out “No matter where you’re from or how patriotic you may be, I hope you’re willing to concede that there are more new ideas outside your country than inside.”
Do you see your primary strength in collaboration? The web is a digital collaboration network and so empowers those who can best leverage cooperative and collaborative ventures. Kelley highlights the IDEO experience, “At IDEO, we build e-rooms, virtual spaces dedicated to projects carved out on the company’s digital network. Team members make and manipulate a project-specific Wiki. We also often do Web-enabled meetings, where we are all looking at the same presentation or documents.”
Perhaps your organization specialize in storytelling? From Homer’s epic stories in the Illiad and the Odyssey to Shakespeare’s stories in Julius Caesar and Othello, “The power of a good story has a few thousand years of history behind it. Storytellers have captured the rapt attention of their fellow humans for as long as there have been evening fires to tell tales around”
What is your strength as a person? As a business? As a social media agency?