I’ve made a short guide that can hopefully help introduce you to social media, no matter where your organization is in its social media adoption cycle or how experienced with social media you are.
Shift Happens : Remix Video
Shift happens contextualizes a lot of the speed and information distribution that surrounds technology and your donors this year.
Non-Profit Social Media Resources and Online Guide
User Created Content for Non profits: You Tube’s Project for Awesome
You Tube has great recommendations for non profits. Consider life beyond You Tube on video communities Vimeo and Viddler.
A Couple of Helpful Hints for Non profit Social Media Campaigns
Nichify thy self. Oceana’s blog shows great use of dividing their blog into the specific issues and campaigns they deal with. This allows users and potential donators to easily access the information they are most interested in and care about.
Put Down the Canned Spam (aka Accidental Spamming) Segment Your RSS Feed Based on Subject and User Passion.
Listen productively. Google alerts and/or Google reader is a great way to access information. RSS in plain english by Common Craft. Bloglines and Flitrbox are innovative providers in this space. This is a great way for you to create an information diet.
Flair. Add your own organizational and personal flair to the writing.
You Look Great in Pictures. Get a profile on Flickr and create a group for your staff and supporters.
Tag-o-rific. Leverage tagging technology. For instance “nptech” stands for non profit technology. Technology events now all have a tag associated with them, to simplify the process of aggregating all the content.
Get a social media crash course. Chris Brogan’s Fish Where the Fish Are is a great ebook and a quick read that can help introduce you and your team to social media.
Make it Delicious. Del.icio.us social bookmarking is a great productivity and organizational tool. You can also use it to share info with coworkers, collegues, and funders. The tagging function allows you to separate, segment, and organize your web research and data.
Make your mark online and be heard. Check out this extremely helpful nonprofit resource by SEO guru Aaron Wall: The SEM Guide for Non profits.
I’m Blogging This. WordPress, Typepad, and Blogger are the prefered platforms in this space. Drupal and Joomla are also used, but WordPress seems to be the unofficial winner in the best blog platform category.
Get Your Twitter On.
• You can follow journalists in your niche on Twitter (you can also use Twellow to find other non profits or even SEOs on Twitter)
• Check out Guy Kawasaki’s tips on getting more Twitter followers
• Tweetdeck is a popular app for managing your twitter life.
• Read Darren Rowse’s blog Twit Tip which is all about twitter and being a better twitterer (is that the word? Perhaps a better twitter citizen, or twitter-zen)
Get to Know Lifestreaming. Lifestreaming can help organize your social media life. The most popular service is Friendfeed.
Share Your Experience and Story. Add power points and presentations to share your message online with Slideshare. Its also a great place to learn what other non profits are doing, as well as to learn how to make extraordinary presentations.
Make Your Own Network or “Tribe”. Make Your Own Social network on Ning. A great example is the Classroom 2.0 group. It only takes 60 seconds.
Get Your PR On. Of course I mean personal relations (as arcane, trite, or banal as that might sound). You can also network on Peter Shankman’s Help a Reporter Out or Wanna Press (this service just started, so there may be hiccups). For instance, I helped a Wired journalist get hooked up with a friend who is a published renewable energy expert.
User Created Content.
The Cancer society did it with a video campaign. (I can’t remember who this is. Perhaps March of Dimes)
Think Unconference and Meetup. Create Real World Meet ups and Mini-events for your non-profit advocates and passionistas.
Engage your brain. If you’re in Nashville check out the Center for Non profit Management
Micro-fund raising Kiva is big here. Obama used this well during the campaign. The model of Threadless in the for profit space is interesting. Contest models that sell products are interesting too–this t-shirt company is working with Compassion International.
Beth’s non profit powerpoint presentations on Slideshare.
News from Beth’s Blog
Chronicle’s Social Good Podcast with Allison Fine