Most viral marketing and most viral marketing firms are bunk
This may not be universally true, but it is a good standard principle when hiring social media consultants or a social media agency. Subservient Chicken and Elf Yourself corporate viral successes and limited exceptions to the rule. At the moment, the closest effect you can get is link bait campaigns on Digg, Stumbleupon, and the strategic development of Facebook applications. Leah of Edleman PR confirms “Viral marketing is snake oil”
Amusing Viral-ish Video
Viral Video Marketing Resources:
Top 10 Worst Viral Videos at CIO
Great list of viral marketing articles at Wilson Web.
Top 10 Viral Videos from Time