How to Leverage Video for SEO and Link Building
Initially, there are two key ways to use videos to increase your search engine optimization. The first, and preferable method to use how-to videos to increase SEO is to make low-fi, but useful and short videos yourself which explain a process in an easy to understand format. The best way to create these videos is to make them a demonstration. One great example of this is the SEO Book videos, the SEO Moz Whiteboard Friday videos, and the innovative Common Craft videos. Realize, they don’t all have to be serious videos, in fact your users are more likely to spread them if they are a little funny. One example is the “Will it Blend” video series.
The Value of Videos for SEO and Thought Leadership Marketing
This can help build trust with users and establish you as an industry thought leader. To give your videos even more legs for SEO linkbuilding, consider e-mailing bloggers who could use the video on their website. This is particularly helpful if you have a series of videos, so the bloggers can pick and choose which videos are most appropriate to their audience. Additionally, there are tons of how to video community sites that will allow you to post how to videos on their website. This gets into a bit of a duplicate content issue, however I fully believe Google understands the value of 95% of these videos. (videos that get 1000’s a views a year vs. videos that only get 20 or 30 views a year can obviously be adjusted in the Google algorithm)
The second way, and less preferable way is to use existing how-to videos to help explain key concepts on your blog. Usually you will want to wrap your own content around the videos to provide more value and in-depth coverage. For instance, 10 Places to Find How to Videos.
Here is the next step of the How-To Video Process:
• how to create a video
• how to make video clips
• how to video stream
• how to convert video
• how to upload video
• how to sell video