Web Visible reports that according to industry data:
90% of search engine users are happy with the results they get. – Nielsen//NetRatings & WebVisible, 2006.
849 million local business searches occurred in July 2006 – comScore, 2006.
80% of all purchases by consumers nationwide are made within 20 miles of where people live and work. – The Kelsey Group, 2006.
63% of Internet users who have made a purchase directly related to a search shop online but purchase offline from a local store. – comScore, 2006.
70% of Internet users have searched locally for a service such as an attorney or plumber. – Nielsen//NetRatings & WebVisible, 2006.