Customer data drives local search engine marketing and local seo

Web Visible reports that according to industry data:

90% of search engine users are happy with the results they get. – Nielsen//NetRatings & WebVisible, 2006.

849 million local business searches occurred in July 2006 – comScore, 2006.

80% of all purchases by consumers nationwide are made within 20 miles of where people live and work. – The Kelsey Group, 2006.

63% of Internet users who have made a purchase directly related to a search shop online but purchase offline from a local store. – comScore, 2006.

70% of Internet users have searched locally for a service such as an attorney or plumber. – Nielsen//NetRatings & WebVisible, 2006.


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