As Nine Inch Nails front man Trent Reznor might brazenly proclaim “Print publication is on a downward spiral.” Vogue randomly sent me a subscription of Men’s Vogue (I’m not entirely sure why) and now it appears their print publication is going the way of the dinosaur. They sent me this post card mailer today:
Dear Nathan Ketsdever,
Men’s Vogue will no longer be published as a stand alone ten-time a year subscription publication. As a result we will be sending you Conde Naste Portfolio for the duration of the your regular Men’s Vogue subscription term.
We think you’ll love Conde Naste Portfolio, the magazine that will change the way you look at business. In every issue, Conde Naste Portfolio’s pioneering journalism explores the business side of every story, from technology and politics to media and the arts.
If for any reason you choose not to receive Conde’ Nast Portfolio, please contact us at (omitted) for a full refund of the remaining issues still due on your subscription. If you are already a Conde Naste subscriber, the copies due will be added to your current subscription.
for Men’s Vogue
Like the car companies, individual media outlets will probably have to learn to be smaller. And they’ll need to see their new-media “problems” as part of the solution. Internet users don’t hate the media. In fact, when given the tools by something like Twitter or YouTube, they want to be the media. People want the vetted information the news media offer–and they want to riff on it, respond to it and even, as in Mumbai, add to it. Journalists should embrace that rather than futilely fight it.
This means offering users more ways of interacting, commenting and contributing. It means seeing new media not as the dumbing down of civilization but as a new way of telling stories and even finding stories. And it means recognizing that the audience is no longer passive–it wants and expects to participate, even as it wants help in making sense of the info deluge.
What does this say about the future of print media and publications across America? Where is the magazine publication industry going? Will the print publication go extinct? If so when?