Create online credibility and trust with your social media campaign

Using social media for online credibility and trust | The Social Media Thought Leadership Process:

Developing a social media campaign is a process, much like learning to walk, ride a bike, or fly an airplane. Here is a schematic process developed by Edleman that may prove helpful for generating ideas:

Crawl: Establish an online presence

• Website
• Conversation Audit

Walk: Enrich Content

• Podcasting
• Videos
• Games
• Widgets

Run: Engage Online Influencers

• Blogger outreach
• Blogger conference calls
• Advertising
• Ally development
• Sponsorships

Fly: Embrace Community

• Blogger tours
• Thought leadership blog
• Social networks
• Advocacy
• Contests
• Mobile

Your thoughts on using social media to increase online credibility and trust?

(source: Obama SM)

Advertisements

One response to “Create online credibility and trust with your social media campaign

  1. I think the edleman process is a good starting point but it’s also very vague. someone new to the social media game is going to want to know what all of the above means, for example, “conversation audit.”

    thanks for sharing but it still leaves a lot to be desired.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s