Review of the Social Media Strategy Worksheet
This is an interesting initial engagement, although at a minimum I think it misses some of the listening properties that are included in the Porter Novelli checklist. It also misses some of the key cultural issues with transparency which will be necessary for organizational change with respect to social media. Finally it doesn’t deal with any loopholes or issues with content creation on the part of the company. Although, for having all the info on one page, its certainly a start on a workable social media worksheet.
Social Media Strategy Worksheet
Describe Client’s Business:
Business goal for social media program (circle one)
where is the audience cyclically?
(circle no more than two)
How Does the audience use social media? (circle no more than two)
Creators, critics, collectors, joiners, spectators
(forrester social technographics® ladder http://www.forrester.com/Groundswell/ladder.html)
what one thing is most compelling about this brand?
Why does the audience care?
How will you humanize the brand?
3 metrics used to measure
If you want a more developed social media plan check out Beth’s post on social media strategy which helps you create a checklist and business plan.