What is the value of outsourcing SEO?
As an SEO freelancer who coordinates content production, link building, and consequent increases in search engine ranking I’ve been thinking about the ROI of outsourcing SEO. There are a couple advantages I think that many companies overlook:
• Time– It takes time to learn SEO. How long did it take you to learn how to write? SEO is similar as a learning process, especially without someone to guide you and your company. Time is a very, very valuable commodity. In business time is the difference between success and failure.
• Human Resources– The need to create more content often can’t be filled internally, especially if you are one of the Fortune one million: the small businesses that are the engine of our economy. Outsourcing SEO saves you time and experience, and resources that can be better spent focusing on your sales and bottom line.
• Media buy Value Add– Search engine optimization and content development is in many ways analogous to a media buy. However, in the case of SEO its a far more targeted and far more trackable transaction than a 30 second spot you fun before the Superbowl or the local news.
If you have SEO outsourcing needs, Creative Fusion Media can provide content development and linkbuilding for a very affordable rate to suit your budgetary needs.
What do you think? What do YOU think is the value added or return on investment from search engine optimization? Feel free to weigh in with your opinion in the comments section