Marketing with travel 2.0 is the latest trend in travel and destination marketing. Along with hotel and travel seo, travel social media offers a great way for small travel businesses and big brand destinations to market themselves and connect with customers in a human way. Mashable has some great social media marketing tips that apply to hotel and travel social media:
From my experience of trying to get big brands to embrace the social revolution, there are a number of reasons why they have yet to embrace the real opportunities that involvement can deliver:
1. Social Media is often viewed as just another marketing channel: It is of course so much more; it is a completely different approach to interacting with consumers and customers. Of course, you can advertise in a social media environment, but the true return on investment comes from developing communities, creating content to be shared, and talking and listening directly with consumers.
2. It does not fit into current structures: True social media falls somewhere between marketing, PR, communications, content production and web development. No one is quite sure whose responsibility it is and who should ultimately deliver their organisation’s social media strategy.
3. Communities and content are global: Users of social media connect, consume, and share content globally with little care for international borders. Marketing and PR departments and objectives are set up nationally or regionally. Very few organisations have a truly international structure and perspective.
You can check out the other travel and hotel social media marketing tips out at Mashable.