Social Media Marketing needs Local SEO for Real Success
There are lots of so called social media experts and consultants out there, but very few who have driven traffic and sales. And many will babble on about engagement, but what does that mean for your bottom line. How do you evaluate the ROI of community engagement on your accounting sheet. Don’t get me wrong, social media is all well and good. Thats part of the package we offer. However, its just one piece of the puzzle. And unfortunately, 95% of social media marketers won’t fess up to this simple fact.
With that in mind, its important for your social media campaign to keep in mind your role as a local small business. Small businesses have a unique role to play in our economy and luckily Google recognizes this. What does this mean for you and your small business? Whether you are a plumber, a lawyer, a real estate agent, a restaurant owner, a african basket artisan, or you run a cleaning service, its important to take into account the role of local search in your overall marketing package.
Google, Microsoft Live, and and Yahoo Local all offer free local listings for your business. And in the case of Google, these listings show up in normal search results when you. And its simply amazing to think that small businesses are leaving this money on the table. Its free small business marketing The opportunity to be frontal lobe mind share, let alone have an almost free lead from search engine results is certainly something to be valued and followed up on.
Once you plug your information into the 3 search engines, you will also want to plug in your information in local search directories as well. If you would like help with this, please give me a call.