Guide to Hiring an SEO/SEM Consulting Firm
I don’t recommend DIY search engine optimization for most small businesses. Initially, it requires you to learn and track your seo efforts on an ongoing basis, which can be massively time consuming (and distracting). A lot of search engine optimization (SEO) is hard work (about 50% if fun, but 50% or greater is legitimately HARD and LABORIUS).
The changing world of the web means you constantly have to stay on top of the latest changers in the search algorithm. Second, online there are differentials of trust–you can find a TON of information, but the trust value is hard to assess. A responsible seo can help you see through the clutter and help you make the right decisions in your internet marketing efforts. The third issue you want to consider when you decide to hire an SEO or go the DIY route is the issue of time wasted. Initially, going the more independent DIY route means time wasted moving in the wrong direction and far worse a TON of time reading the echo chamber of posts (aka BAZILLION POSTS!?!??!) about “blogging about blogging” and “internet marketing” and “seo tips.” You could read for 30 straight days and not be any smarter in terms of search engine optimization. And what do you do if the so called “experts” disagree? As a newbie its hard to do that without the expertise provided by an SEO/SEM consultant. You simply don’t have time to navigate ALL the web advice on the world wide web–instead you should focus on what you do best: your business. For instance:
Which of the 100+ tools do you use?
What blog platform should you use?
Are metatags important?
Is Google stressing brands right now?
What does do-follow and no-follow mean to me?
What will get you banned from Google?
What is black and gray hat SEO?
What tactics should you avoid?
Whats the deal with Google and paid links?
Should I submit to paid directories?
Should I outsource?
What should I outsource?
Can I hire a freelancer to help me out?
Who is the best freelancer SEO or content creator?
How should I go about hiring a designer?
How do I know if the designer is ripping me off?
This is the tip of the iceberg. Its important to have someone you can trust to help you navigate the landmines of dealing with Google, content creation, and link building. A responsible search engine optimization consultant can help you and put your mind at ease so you can focus on your business’ success.
A trusted guide or consultant can help open up the black box that is the Google search algorithm in way that make sense for your life, your industry, and your target audience.
To be continued….