Breakdown of strategic social media marketing options

1) Listening (feedback)
2) Learning (input and filter and remembering process)
3) Facebook contextual ads
4) Facebook group/fan page
5) Search/SEO (Linkbuilding via social media PR and blogger relations, vertical search engines)
6) Content
7) Tracking metrics
8] Optional: Mobile
9) Optional: video and presentation content design and development
10) Optional: Pay per click management
11) Optional: Widgets
12) Optional: iPhone and mobile application development

Content, competitive intelligence, long tail keywords, and SEO
Conversion optimization, social proof, and marketing funnel

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