These Are Real : Sonics Social Media Campaign

Its interesting that Sonic launched its social media campaign with a combination of YouTube and Facebook. They did, however, leave out search optimization when planning this campaign, so when someone goes to Google to search for “Thesearerealcarhops” in the search box–the Facebook page in no where on the first page search results (aka the first page of S.E.R.Ps). Given that Google is so fundamental to how people use the web–this is a major oversight by either their internal social media team or the social media and interactive marketing firm they hired.


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