Category Archives: local seo

Local Small Business Lead Generation

There are many tools available for small businesses which want to generate local leads. They range from advertising syndication to

1) Marchex Local Lead-I wasn’t able to find positive or negative reviews of Marchex online. They did receive the award for best technology for small and medium business in 2009 from Search Engine Watch (they also have a pay for call exchange). You can contact Marchex for information about their local lead program: 800.684.9294
2) Reach Local-unfortunately there are some negative reviews of Reach Local. It also did well in the Search Engine Watch award for small business technology.
3) Yodle-there seem to be an incredible amount of negative reviews of this service online. I think this is particularly the case with businesses which have $30 to $40 lead generation models versus $150 to $250 or more models. Although there are also issues with a) customer service b) overselling services c) questions of the black box of payment.
4) Web Visible is in this category local business marketing category. They have will create a pay per click campaign & landing page for you. They have a start up fee ($200 to 900 a month) and a monthly minimum of $700.
5) Adoozle-unfortunately I didn’t find any negative or positive reviews of Adoozle online. Their pricing plans seem reasonable as long as you get to keep your URL when you are done. Also, Adoozle is a part of Keymetric. (Although on the downside it seems odd that they only have email contacts listed on their website. I would almost rather speak to someone in India that knew what was up rather than wait up to 24 hours for an answer. Although, contacting Keymetric directly may be more helpfu: (866) 305-9110

Unfortunately it appears you should try the service you are most comfortable with and experiment to see how they serve the needs of your business. Obviously you should inquire about their experience getting the cost AND quality of leads you are looking for. You might also check to see how long their customers usually stay with them, as a way to evaluate the value and overall customer experience. (What percentage stay longer than 3 months? What percentage stay longer than 6 months?)

Directory Listing & Monitoring Services

1) Universal Business Listing ( UBL.org )-USB is a local directory listing service. They have packages from $30 to $49 per year on the low end.
2) Get Listed-get listed is a local listing monitoring service

There are also a host of players in the b2b lead generation space, which could obviously be helpful for small and medium b2b companies (Ingenio Marketing, Five9, KPI Analytics Inc, etc etc).

Hopefully this can help you make your decision with regard to local small and medium business lead generation. If you have any extra to add on this topic feel free to leave your comment or review. Thanks for reading.

Google Local Business Center Update

Here is a simple video on the updates for the Google Local Business center which are relevant to search engine optimization for local small business.

Ethical SEO Tips for Local Small Business

Interested ethical seo or social media and social marketing optimization?

Here is my ethical SEO presentation at Barcamp Birmingham. Here is the black and white version of my powerpoint deck I did for the informal unconference section of Barcamp Birmingham 2009. Its not pretty, but pretty information rich (aka useful) for the introductory or intermediate SEO. Although some of the tips I extemporaneously added that you don’t get here–despite all this I got a request to post the presentation and lots of complements. Enjoy this ethical search engine optimization goodness.

Feel free to link to the presentation here on my blog and embedded the code, which is available at Slideshare on your blog. Also, check out the rest of my local seo and ethical seo posts as well. Check out my ethical link development tips for bloggers. For those interested specifically in issues of local seo, you will want to check out the fantastic local seo tips and techniques. Also knowing your search ranking factors and local search ranking factors is a must.

Matt Cutts, who is head of web spam at Google and guru of search engine algorithms suggests that unethical and whats called grey hat and black hat techniques may be gone from Google the near future.

If you need help with search engine optimization or if you are a social media or search engine marketing firm in need of outsourcing your seo needs, feel free to contact me at (615) 974-9662

Social Media needs Local SEO

Social Media Marketing needs Local SEO for Real Success

There are lots of so called social media experts and consultants out there, but very few who have driven traffic and sales. And many will babble on about engagement, but what does that mean for your bottom line. How do you evaluate the ROI of community engagement on your accounting sheet. Don’t get me wrong, social media is all well and good. Thats part of the package we offer. However, its just one piece of the puzzle. And unfortunately, 95% of social media marketers won’t fess up to this simple fact.

With that in mind, its important for your social media campaign to keep in mind your role as a local small business. Small businesses have a unique role to play in our economy and luckily Google recognizes this. What does this mean for you and your small business? Whether you are a plumber, a lawyer, a real estate agent, a restaurant owner, a african basket artisan, or you run a cleaning service, its important to take into account the role of local search in your overall marketing package.

Google, Microsoft Live, and and Yahoo Local all offer free local listings for your business. And in the case of Google, these listings show up in normal search results when you. And its simply amazing to think that small businesses are leaving this money on the table. Its free small business marketing The opportunity to be frontal lobe mind share, let alone have an almost free lead from search engine results is certainly something to be valued and followed up on.

Once you plug your information into the 3 search engines, you will also want to plug in your information in local search directories as well. If you would like help with this, please give me a call.

Real Estate Marketing Strategies for a Recession

There are three key ways to market in a recession for real estate agents.

The first real estate marketing strategy is to start a blog. However, you want to be strategic about your content development, your marketing strategy for your blog, and your search engine optimization for your blog.

The second strategy is to advertise with Craigslist. Craigslist gets decent search ranking and decent traffic. This is a fantastic and free way to advertise to a diverse audience base.

The third strategy is to advertise with Local Feet. Local feet feeds to 125 newspapers nationally.

What creative ways are you doing real estate marketing in the recession?

Best Hotels in Nashville and Brentwood TN?

Traveling and Touring in Nashville, Brentwood, and Franklin Tennessee

Are you traveling or touring the Nashville area? Or have you done so in the past?

What did you think of your experience?

Perhaps you stayed at one of these fine Nashville hotels?

The Hilton Nashville Downtown
121 Fourth Avenue South
Nashville, Tenn. 37201
615-620-1000

Loews Vanderbilt Hotel
2100 West End Ave.
Nashville, Tenn. 37203
800-253-6397

Gaylord Opryland Resort and Convention Center
2800 Opryland Drive
Nashville, Tenn. 37214-1297
615-889-1000

For some of the best priced and most affordable hotels you may want to check out Travelocity. I would check out reviews on Yelp and things to do in Nashville in three places: 1) restaurants in Nashville 2) things to do in Nashville 3) Trip Advisor has a great helpful booklet for traveling to the music city that only requires signing up to an email list.

Extraordinary, decent, or just ok? Did you have a bad experience? Leave your story and feedback in the comments.

Creative Fusion Media provides social media marketing, search engine optimization, and internet marketing in Nashville. We specialize in providing hotel and travel seo, Attorney seo, and Christian seo.

Event Coverage is the New Black | DC Tech Events.com Covers Washington DC Social Media

DC Tech Events and the Washington DC Social Media Scene:

A friend of mine Ross Karchner built DC Tech Events up over the last 18 to 24 months and aggregated all the tech event related information for the greater Virginia (I think he may just cover Arlington, VA and Alexandria, VA on occassion) and Washington DC area.

I think Ross provided a real service to people in the Washington DC social media, start up, and web design community. It also made his website a real hub in the Washington technology and startup networking scene. Here are the visitor analytics for DC Tech Events on Compete, which doesn’t include all the info people read in their RSS reader. Ross has even developed another resource to supplement and enhance DC Tech Events by creating a calendar on Google.

I think the only way he could have made this better is to provide a stream of photos from tech events or by asking people to tag their photos with “DCTechevent”. Congrats to Ross on putting together a great website thats a real resource to the Washington DC community. I see it playing the same role in Washington DC that the Digital Nashville events board does locally here in Nashville. (although they also have DC Technology)

What DC Tech Events Means To You and Your Social Media Strategy:

How can your company cover networking events and seminars, perhaps including virtual events on your company blog? Why not launch a small independent blog to experiment for 3 to 6 months to see if it gets traction?

FYI: Black as in fashion, not as in Black Hat.

SEO for Attorneys, Law Firms, and Lawyers | Attorney and Lawyer SEO

SEO for Attorneys, Law Firms, and Lawyer | Attorney, Lawyer, and Law Firm SEO and Marketing

At Creative Fusion we provide search engine optimization for lawyers.

For starters, what is search engine optimization?
Well search engine optimization is simply the strategic creation of content to help websites increase or rather optimize their search engine rankings.

What can search engine optimization do for my law firm?
Search engine optimization can massively increase the number of customers you have visiting your website and have calling for your legal services.

Some reflective questions for strategic legal marketing:

• Where do you practice?

• What types of law do you practice?

• Who are you partners?

• What types of legal issues are you passionate about?

• Do you have a law blog or BLAWG?

Choosing the right SEO for Marketing Your Law Firm
Why should you work with me for marketing your law firm? Well, I have experience working with other law firms with their search engine optimization and marketing efforts. I understand the language of lawyers. I understand legalese and most legal jargon. I’ve spent more time on Lexis-Nexis reading legal argument on critical legal issues from the Violence Against Women Act and Title 7 employment law to the International legal nuances of the International Criminal Court and the Chemical Test Ban Treaty. I can translate the language of Google into a language you can understand and easily leverage in your business practice.

Affordable Web Marketing and SEO for Lawyers and Attorneys:
Why don’t you give us a call at (615) 974-9662 and see what we can do for you.

Attorney and Legal Resources

National Association for Legal Career Professionals
• American Bar Association

SEO Secrets for Realtors, Lawyers, and Small Business Owners

SEO Tips for the Local Small Business Owner:

Here is an assortment of posts I made at Active Rain which reveals several SEO secrets and tips for the real estate agent, attorney, or the local small business owner. Its a great way to provide affordable online marketing and high return on investment that is so critical in tough economic times.

Fundamentals of Ethical SEO for Small Business

Twelve Critical Search Engine Optimization Tips for Real Estate (and other small business)
Social Media and SEO Productivity Top SEO Tips for Saving Time and Staying Productive with Social Media
Tips and Tutorial for Ethical SEO Ethical SEO Buyer’s Guide
Dive into Social Media and Ethical SEO By Paying it Forward: Social media marketing and ethical seo tips for real estate agents

One critical SEO secret is to apply the 4 Ps for better content optimization:

P-Product (product specification, product differentiation, product pictures)
P-Problem(s) You Solve
P-Place (community, city, and state)
P-People (target the type of people you serve, happy customers, and customer created tips)

What is your favorite ethical seo tip or technique for realtors, lawyers, or small business?

Customer data drives local search engine marketing and local seo

Web Visible reports that according to industry data:

90% of search engine users are happy with the results they get. – Nielsen//NetRatings & WebVisible, 2006.

849 million local business searches occurred in July 2006 – comScore, 2006.

80% of all purchases by consumers nationwide are made within 20 miles of where people live and work. – The Kelsey Group, 2006.

63% of Internet users who have made a purchase directly related to a search shop online but purchase offline from a local store. – comScore, 2006.

70% of Internet users have searched locally for a service such as an attorney or plumber. – Nielsen//NetRatings & WebVisible, 2006.

Local SEO, Local Search, and the Small Business | Interview with Andrew Shotland of Local SEO Guide

Interview with SEO Consultant Andrew Shotland, Author of the Local SEO Guide Blog

Here is a text interview I recently did with Andrew in which he provided some value answers about local search trends, client relations, and local search resources. He was very kind to interview. And dearest reader…please don’t be offended by the caps. I will try to fix it soon… Cheers. Now on with the interview…

I’ve come across, these two key posts for local SEO, one by David Mihm and the other by Sugar Rae what other resources would you focus on to enhance your local SEO campaign?

WWW.LOCALSEOGUIDE.COM
WWW.SMALLBUSINESSSEM.COM
WWW.BLUMENTHALS.COM/BLOG (FOR UNDERSTANDING HOW GOOGLE MAPS FITS INTO THE EQUATION)

How do you pace a local SEO campaign?
TOTALLY DEPENDS ON THE CLIENT. SOME CLIENTS WANT TO GET STARTED RIGHT AWAY AND DO AS MUCH AS THEY CAN. OTHERS HAVE A LONGER TIMELINE, DEPENDING ON HOW FOCUSED THEY ARE ON SEO, HOW MUCH ACCESS THEY HAVE TO THEIR WEB DEVELOPERS, DESIGNERS, BUDGET, ETC. FOR SMALL CLIENTS I USUALLY RECOMMEND WE MAKE SURE THEY HAVE AN UP TO DATE PRESENCE ON OTHER SITES (E.G. IYPS) FIRST AS THIS IS USUALLY FASTER THAN GETTING THEM TO UPGRADE THEIR OWN WEBSITES TO SEO STANDARDS.

Local SEO also seems to involve coaching to get small businesses to create content, how do you encourage and help small businesses and content creators?
I LIKE TO TEACH BY EXAMPLE. I USUALLY POINT THEM TOWARDS BLOG POSTS OF MINE THAT RANK FOR SPECIFIC TERMS AND SHOW THEM STEP BY STEP HOW I DID IT. THEN WE PUT SOMETHING UP ON THEIR SITE THAT IS RELATIVELY SIMPLE TO RANK FOR AND ONCE THEY START TO SEE THE MECHANICS OF HOW TO GET RANKED THEY START TO GET THE RELIGION. IT GETS ADDICTIVE. THAT SAID, MOST WILL NOT INVEST THE TIME/RESOURCES NECESSARY TO MAKE CONTENT CREATION REALLY PAY OFF. IN ALL HONESTY THEY ARE BETTER OFF FOCUSING ON GETTING LINKS. EVEN THOUGH IT’S HARD, FOR MOST SMBS IT JUST SEEMS EASIER TO SELL SOMEONE ON GIVING YOU A LINK INSTEAD OF ACTUALLY HAVING TO WRITE SOMETHING OR MANAGE A WRITER.

How do you track your SEO campaigns? How do you calculate or justify ROI for the business? How long does this generally take?
PRETTY SIMPLE REALLY – GROWTH OF NON-PAID SEARCH ENGINE REFERRALS, GROWTH IN CONVERSIONS, GROWTH IN CONVERSION RATES, DECREASE IN BOUNCE RATES, ETC. IF YOU CAN TRACK THESE METRICS, SHOWING THE ROI IS PRETTY EASY, PARTICULARLY IF THE CLIENT HAS ALREADY DONE PAID SEARCH AND UNDERSTANDS THE COST OF A CLICK.

How do you see local SEO differing from traditional SEO?
IT’S NOT TOO DIFFERENT FROM ANY OTHER NICHE, BUT IT HELPS IF YOU UNDERSTAND THE SEARCH BEHAVIOR AROUND THE DIFFERENT TYPES OF LOCAL DATA AND THE DIFFERENT WEB SERVICES THAT ARE AVAILABLE TO PROMOTE LOCAL BUSINESSES. FOR EXAMPLE UNDERSTANDING HOW TO DEAL WITH GOOGLE MAPS IS DIFFERENT THAN FIGURING OUT HOW TO GET TO THE FRONT PAGE OF DIGG.

What do you see as the future of local SEO?
IT’S A CLICHE AT THIS POINT BUT MOBILE IS DEFINITELY GETTING MORE IMPORTANT. I USE MY IPHONE FOR A LOT OF LOCATION SEARCHES. VOICE SEARCH I THINK IS GOING TO TAKE OFF IN 2009. I DEFINITELY THINK THERE IS A STRATEGY FOR ADDING AUDIO TO YOUR SITE THAT WILL PAY OFF FOR MOBILE. THINK ABOUT IT. YOU’RE DRIVING SOMEWHERE AND YOU’RE HUNGRY. YOU DO A VOICE SEARCH VIA YOUR PHONE FOR “PIZZA”. THE PHONE DEFAULTS TO A LIST OF LOCATIONS NEARBY. ONE OF THOSE LOCATIONS IS PIZZA HUT WHICH HAS AN AUDIO PROMOTION. GOOGLE DETECTS THE AUDIO PROMOTION AND GIVES YOU THE OPTION OF PLAYING IT. IT SAYS SOMETHING LIKE ‘IT’S TWO FOR ONE DAY”. YOU MIGHT BE WILLING TO CHECK OUT THE OTHER LISTINGS BUT THEY DON’T HAVE AUDIO AND YOU DON’T WANT TO CRASH SO YOU SAY “DIRECTIONS” INTO YOUR PHONE AND YOU’RE OFF TO PIZZA HUT. THEN AGAIN LINKS FROM TRUSTED LOCAL SOURCES MIGHT BE GOOD TOO.

Thanks to Andy Shotland of Local SEO guru and editor and chief of Local SEO Guide for taking the time to chat for this interview about local search and local SEM campaigns.