Tag Archives: bruce clay seo

SEO Bruce Clay on “Ranking is Dead” at Pubcon 2008 | Web Pro News Interview

Bruce Clays Predictions for Google and Personalized Search Engine Rankings
Bruce Clay, who is a white hate link builder and seo, predicts that as Google personalization increases, linking will decrease as a search engine factor, video will increase, and that content and user engagement will increase in value. This suggests that social media and the two-way interactivity will play a bigger role in the future.

My Analysis of the Bruce Clay PubCon 2008 Predictions:
Bruce’s words were a little on the hyperbolic side and certainly more personalization is coming down the pike from Google as we are entering the social era of the web, however linking will still have a dramatic impact.

Also, Bruce fails to note that personalized ranking isn’t available for everyone, it only will effect people 1) with a Google account 2) that alter the rankings significantly. people aren’t going to willy nilly play with the rankings 3) and should only effect people when they are logged onto Google (although it might be IP based, but that seems absurd given that many computers have multiple users and would run against the premise of personalization).

The Temporary Death (aka Disappearance) of Google-Search Wiki: Google Search Ranking (SERP) Trends to Watch for 2009 and Beyond:

Ultimately, irrespective of the micro-action Google takes on its most recent foray into results personalization with search-wiki, two search ranking trends seem very evident:
1) personalization of search (Google likely sees this as part of the larger movement toward social tools and the micro-ization across a host of issues)
2) better scanning of video and audio, which will eventually push these up in the search rankings (although this trend may be 2 to 4 years off)

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits. Nathan Ketsdever is the chief internet marketing and online pr strategist at Creative Fusion, which is located in Nashville, Tennessee.

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SEO Bruce Clay on Search Engine Optimization Training

A successful SEO project starts with training. According to Christopher Hart at Bruce Clay Inc, its all about project management and educating clients. Its vital to have training as a part of a search engine optimization service package, unfortunately all too often search engine optimization firms are content to leave you in the dark instead of building a relationship based on trust:

• Did your SEO training course improve communication and awareness?

• Did your SEO training course improve cooperation between business teams?

• Did your SEO training course help build a strong foundation?

• Did your SEO training course help improve efficiencies?

• Did your SEO training course lower cost and improve ROI?

Bruce Clay continues:

In closing, I ask you, the business owners, the following questions:

• Why the indifference to these realizations when it comes to doing business online?

• Do you feel that you have a well-defined online business strategy or just a poorly-cobbled-together set of projects and initiatives that have been labeled as your online business?

• Are your staffs educated enough to understand the requirements or functions needed of their teams in this business environment?

• Is there visible corporate support for this initiative and are consequences of a lack of support known?

To do anything properly takes time, effort and investment. Your opportunity margins will increase over time, but only if the proper foundation is put in place and there is a corporate culture to support it.

Its important for ethical search engine optimization firms to provide training. We firmly believe that here at Creative Fusion Media. Training helps you see the process and understand the web communication environment better. Only then are you best able to see the full landscape of the available opportunities and risks online. Otherwise you are flying blind with your business ventures online, which is the largest risk.

Thoughts? Do you think training is critical to the search engine optimization process?