Tag Archives: business blogging

Making the case for blogger relations

Current PR, Marketing, and Advertising Looks Like This

Have you ever had this experience? Awkward huh?

But this doesn’t have to be the case…Companies can be less corporate. More personal. More human.

There are alternatives to traditional advertising and media buys:

The influence of blogs is spreading to more traditional, mainstream media. Hence, effective social media and blogger relations can lead low cost media coverage (How is that for return on investment?):

Meanwhile, the blogosphere has exploded. According to Advertising Age, “There are about 15 million active blogs read by 57 million people, a number that gives bloggers great credibility, power and influence as sources of information for everything from news to corporate reputations to product purchasing.”

However, much of the talk a few years ago – that blogs would supplant mainstream media – seems antiquated now.

• A Pew Internet & American Life Project survey found 85% bloggers read newspapers, while a Fusion PR survey found 78% of technology journalists read blogs.
• While some of the most popular bloggers are being assimilated by mainstream media, 35% of technology journalists maintain their own blog.
• According to The State of the News Media 2007, “The relationship between blogs and traditional media, in the end, may be more complementary, even synergistic, as time moves on.”


Its also a great way to create ethical search engine optimization. It beats SPAM and other black and gray hat SEO strategies with a stick.


Network Solution Superstars

Corporate Social Media Solutions:

Watching the Network Solutions Superstars and chatting with others who were at the virtual event was a lot of fun.  The event dealt with 9 core concepts that are helpful for pushing your social media and online marketing efforts forward in a strategic manner:

• Time Demands

• Rising Above the Noise

• Visibility through Search

• To Blog or Not to Blog

• You Need Social Networks

• Strategy Drives Outrearch

• Start with Listening

• The Social Opportunity

• Building Web Presence

Did you attend? Whether you did or didn’t, what else should they have covered?

Creating a Simple Blogging Schedule

Getting Started Blogging the Successful Way:

Creating a blogging schedule can be an important part of your social media experience. One of the key differences between having an effective strategy and just spinning your wheels. If you’re like every other businessperson your time is precious and you want the best ROI for the time you invest in business ventures. Here are three easy to adapt and use examples of possible blogging schedules:

Option One:
Tuesday: Create pillar blog content (:45 min)
Wednesday: Answer Interview Questions (:25 min)
Thursday: Create pillar blog content (:45 min)

Option Two:
Writing when you’re most inspired + free. In other words, squeezing time in when its available

Option Three:
Blocking of time (2-2:30 hours) to write 2 to 4 posts.

Option Four:
Create alternative method or form of content.

Its all about adapting your strengths as a person and business, your time, and your brand to business blogging. I hope you find one that works well for you. What’s your blogging schedule? What works best for you? What tips or advice do you have for others?

55 Blog Topics for Marketers and Public Relations Professionals

Fifty blog topics for marketers from Chris Brogan:

1) How to get the most from our customer service department.
2) The best way to recommend an improvement to our product or service.
3) Podcast – complete installation instructions in audio and video.
4) What would you like to see in next year’s catalog?
5) Our favorite projects over the coming months.
6) Some tricks that might keep you from needing support.
7) Upcoming coupons and offers for the next two weeks.
8| We want to talk. How should we contact you? Where?
9) Choose our product’s price.
10) Five tips for getting more from your ______ .

11) A little bit about us.
12) A walk in our neighborhood.
13) Photos from our community meetup.
14) What goes into our decision process.
15) Video – a tour of the plant, and a day in the life of your product.
16) What it’s like to work for our company.
17) We support these causes, and here’s why.
18| The next two years: how we grow with you.
19) We want to come to work with you (and learn how we can help)!
20) Giving back to the community: our plan.

I would also add five more to the list:

21) A great customer experience I had with a local business person.
22) Fun pictures from the local fair, music event, or art showing.
23) Important, unique, and relevant local news.
24) An inspiring quote or narrative. Or perhaps apiece of media from a local or national unsung hero.
(I really like this post about Randy Pausch by Dave Armano)
25) Ask an expert feature–with a personal and local flair.

To see 30 more visit Chris Brogan.

What is blogging about? What is it about FOR YOU?

A Journey over a Decade:

I’ve been in the social media and web 2.0 space for a long time. I’ve been soaking it up, digging in (no pun intended), and communicating brazenly since about day 1. I’ve been communicating on message boards since about 1998 and signed up for my first social network College Club in the Fall of 1999. I’ve been doing this thing for pretty much a decade. Being an early adopter of tech seems like part of my DNA. My parents raised me to try new things–to explore–to branch out and be creative…

So what is blogging about? What is social networking about? To me, its about making digital communication with a human face.

Its about personalizing and humanizing organizations, brands, and companies. Its about adding a human touch. So, its not just you on hold. There is a REAL human on the other end….The genuine artifact. Living and breathing. Human.

At its very core–its humans connecting to other humans.

So as I see it, organizations are faced with a dilema that will likely determine their future success and customer relations from this day forward: continue to be corporate–continue the one way conversation or to turn their backs on the old days of websites from 1997 and participate in the ongoing conversation, and invite and encourage their customers to do the same. As my friend Bill Seaver might say, “Stop trying to push 8-tracks in an iPod world” No other decision will determine the future of their consumer relations in the next decade.

So, what I want to know, is what does it mean to you? Why are you blogging? Why aren’t you blogging? If you are involved, how do you like participating in the conversation?

Twelve reasons why we think you should choose us for your online branding, web strategy, and corporate blog consulting

Optimize Your Position in Google with Ethical and Affordable Online Communications Strategies and Training for Your Small Business, Startup, or Non-Profits.

Smart Web Marketing: Stop wasting your time and resources online and help your customers find you on Google. 

Hyper-white SEO Campaign Integration with a Concern for Your Customer’s Web Experience:  Creating links so your story actually gets heard amongst the millions and millions of websites and blogs.  If you can’t do that, you’re website is pretty much a waste and dead in the water.

Holistic Approach to Blogging, Social Media, and Web Marketing: A concern for how your web strategy integrates into your overall branding strategy and your unique personality and story as an organization.  Without a good fit here, your blog and web strategy is at odds with your other branding.

Productive Blogging:  We tailor solutions to help your social media campaign integrate seamlessly into your organization.  We help you set goals and create schedules.

Unique Solutions for Unique Clients: We refuse to deliver cookie cutter solutions.  We think far beyond just blog and Facebook.

Cultivating Customer Connection: A league of our own in customer care and relations.

Comprehensive Online Communication: A holistic concern for telling your story more effectively, in a far more interesting and engaging way.

A Comprehensive Package that Focuses on Your Strengths for Both the Short and Long Term: Pay Per Click and other traditional marketing techniques integration as needed.

Sustainable and Relational Branding: Original pitches and organic relationship building.

Respect and Listening: Listening from a human relations and learning perspective.

Proven Experience: We’re digital natives, with proven experience in professional business blogging, research and training professionals. Use that edge to your advantage.

Networking and Collaboration Power: We believe in the power of community and network. We want to bring you both the advantages of a personal and global platform advantages of the wisdom of the crowds from Web 2.0 technologies

Electric Passion: We are passionate, genuine, and have your best interests at hear.

Please contact us with your business blogging, social media, and web 2.0 marketing questions…Don’t waste time floundering in the Google wasteland. And let OUR expertise and experience work FOR YOU….