Tag Archives: enterprise 2.0

How Social Media Can Help Your Business | Enterprise 2.0

Intuit on Crowdsourcing | Social Media Case Study

Social Media Case Studies in Customer Driven Innovation:

The Intuit wiki has great insight into the realm of crowdsourcing innovation:

Every day, millions of people make all kinds of voluntary contributions to companies – from  to  – that create tremendous value for those firms’ customers and, consequently, for their shareholders. When I first encountered this idea, several years ago, it struck me as unfathomable: Volunteerism was for charities, not for red-blooded, profit-making firms.

The article continues:

OK, I’m not saying you can or should transform your company into a Google or a Skype whose business model is primarily based on user contributions. But you should understand the power of the phenomenon and, as I have, learn from the growing number of companies in traditional industries – firms like Honda, Procter & Gamble, Best Buy, and Hyatt – that are tapping user contributions to, and more. Contribution-driven results like those are achievable for pretty much any business.

For more case studies and examples of UCS check out Chris Brogan’s social media case studies or the Intuit wiki.

Congrats to Intuit for being a market leader and deliver real customer value. Given its proactive policy Intuits executives will have massive customer insight that no competitor will have an answer to, unless they chose to follow Intuit. Thoughts?  How long will it take for executives to become advocates of crowdsourcing? How are you using crowdsourcing to connect with customers and deliver better products?

Enterprise 2.0: 12 Things Wikis Can Do For Your Organizational Communication

The Power of Wikis for Business Productivity and Project Management:

Stewart Madder, author of Wikipatterns highlights:

When Tim Berners-Lee created the WorldWideWeb, he envisioned it as a “creative space to share and edit information….and wikis enable people to do just that.

Growing wiki use in your organization is worthwhile because it creates an environment where everyone is empowered to directly make things happen, which gives people a deeper sense of purpose and accomplishment. That’s not something I can say for most other tools, like email. It’s essential if you want to build a successful new venture, or ensure the relevance and success of an existing organization in this rapidly changing world.

(credit: Wikinomics blog)

Who Cares?
If you’re not quite sold on the radical communication powers of wikis, Web Worker Daily has a great explanation of productive uses of wikis to inspire you:

1) To-do list.
2) Project management.
3) Operations manuals
4) Checklists.
5) Plan an event.
6) Log client work.
7) Track invoices.
8 Notes and snippets.
9) Goals.
10) Contacts.
11) Workspace.
12) FAQs.

Wikis are about collaborative and coordinated communication. Period.

Is a Wiki right for your organization and its needs?

A recent Information Week article answers this question with ease as it details the knowledge and content management capabilities of wikis. Ezra Goodnoe delineates:

Wikis can centralize all types of corporate data, such as spreadsheets, Word documents, PowerPoint slides, PDFs — anything that can be displayed in a browser.

Goodnoe continues:

• You want to establish a company intranet quickly and cheaply without sacrificing functionality, security, or durability.

• You want to publish a range of corporate documents in one universally accessible location and let employees manage those documents with a minimum of effort, lag, and risk of redundancy.

• You want to manage and organize meeting notes, team agendas, and company calendars.

• You need a project management tool that is cheap (if not free), extensible, and accessible through any Web browser.

• You need a central location where shared documents can be viewed and revised by a large and/or dispersed team.

Check out Information Week’s list of questions to determine if a wiki is right for you.

What can wikis do for you? For your productivity, project management, and communication coordination? Or do you have wiki stories of your own?

Creative Fusion Media is a ethical search engine optimization company and social media agencythat provides white hat internet marketing services from Nashville, TN.

Enterprise 2.0: The Customer is the Company

A recent article on the innovative company Threadless in Inc magazine highlights out:

But Nickell is at the vanguard of a new innovation model that is quietly reshaping a host of industries. Whether it’s called user innovation, crowdsourcing, or open source, it means drastically rethinking your relationship with your customers. “Threadless completely blurs that line of who is a producer and who is a consumer,” says Karim Lakhani, a professor at the Harvard Business School. “The customers end up playing a critical role across all its operations: idea generation, marketing, sales forecasting. All that has been distributed.”

This idea goes against a basic principle that has been taught in business schools since the invention of mass production: Employees make stuff, and customers buy it. But this notion seems anachronistic in a marketplace of ever-narrowing niches and nearly unlimited consumer choices. Meanwhile, a generation of so-called Web 2.0 companies has succeeded by encouraging customers to contribute to, and in some cases create, the product being sold. Not only do we have instantaneous access to countless television programs though video websites, but anyone with a YouTube account and a digital camera can create a show of his or her own. Professionally edited, dead-tree newspapers are besieged by digital news sites that are produced and edited by their readers. The 240-year-old Encyclopaedia Britannica finds itself eclipsed — at least in terms of readership — by Wikipedia.com, which pays its writers nothing and requires that they possess no expertise at all.

The Digital Information Age Cometh: Are You Ready?

Free Range and Flexible Content Management for Global Communication:

With the Digital Information Age in full swing, why not give your organization an information platform to communicate, update, and connect? Or will companies and marketers allow competitors to gain that strategic positioning and branding, while you remain in the web 2.0 dark ages?

Over the next three to five years where are your customers increasingly going to be? Who are they going to be talking to and connecting with?

It Reminds Me A Little of the Storyline of Ice Age:

Dodo: Prepare for the Ice Age.
Sid: Ice Age?
Diego: I’ve heard of these crackpots.

New York Times: Linked In = Business Networking Success

Networking 2.0 Arrives for Creating and Nurturing Business Contacts with Linked In:

The world is increasingly becoming more flat due to digital technologies and social networking.  Business social networking sites like Linked In and personal networking sites like Facebook allow consultants, freelancers, and business people of all shapes and sizes to build an online network.  The New York Times reports:

“We want to create a broad and critical business tool that is used by tens of millions of business professionals every day to make them better at what they do,” Mr. Nye said.

The average age of a LinkedIn user is 41, the point in life where people are less likely to build their digital identities around dates, parties and photos of revelry.

LinkedIn gives professionals, even the most hopeless wallflower, a painless way to follow the advice of every career counselor: build a network. Users maintain online résumés, establish links with colleagues and business acquaintances and then expand their networks to the contacts of their contacts. The service also helps them search for experts who can help them solve daily business problems.

The question becomes….how to strategically use Linked In and other business social networking tools? How can Linked In work for you?

Bonus Resource: 101 Smart Ways to Use Linked In For Business

Creative Fusion Media: Web 2.0 Consulting & Solutions

Ethical Search Engine Optimization (SEO) Services and Enterprise 2.0 Solutions

Initial Blog Strategy and ROI Assessment: Questions to assess your blog strategy and productivity

Whenever you dive into a new strategy you want to assess the strategy and how it meets your needs.

• How much time are you spending on your blog?

• How many people are visiting your blog?

• How many people are commenting?

• Do you know the influentials in your blog niche?

• Do you know how to identify the influentials in your niche?

• Do you have a linkbuilding strategy to maximize your chances in Google?

If you need help answering one of the above questions or other concerns, feel free to contact me at (615) 828-5585 or leaving a note in the comments to this post.

About the Author: Nathan Ketsdever is a professional search engine optimization strategist and business blog coach from Nashville, TN.

Real Estate Branding: Real Estate Marketing with the Power of Business Blogging and Social Media

I was helping Joel Boone, a lifelong friend of mine for nearly 20 years, get started in the wonderful world of blogging. He wanted to know how he could leverage blogging for his small business ventures: real estate and financial planning.  Small businesses and Fortune 500 companies are increasingly adopting business blogging as a means to reach people online.  However, what can a real estate agent or any small business owner do with a blog?  What is the return on investment (ROI) of corporate blogging?


Here are nine fantastic reasons for real estate agents to blog and capitalize on the exciting world of multimedia:


• Tell their story and their organization’s story.

• Create connections around their brand and business.  Create bonds before you do business.

• Provide better service to their clients, by providing up to date updates on houses or multimedia about houses.  Allow clients to get an inside look at houses from Boston and Bangcock 24 hours a day.

• Establish credibility, trust, and become a thought leader

• Target niches based on location, street, and type of house.  Set up landing pages targeted to search terms.  Providing a strategic advantage and capitalizing on local search market.

• Set up pay per click campaigns based on individual niche markets.  In other words they can capture the long tail.

• Help their home buyers become more knowledgeable about the home buying process and thus create better customer service and satisfaction

• Allow them to target 20 to 30 somethings who are potential homebuyers online.

• Blogs are a very inexpensive way to create relevant, interesting, and useful content for your business and clients.

 Thoughts?  Do you have another reason?  If you’re a real estate or small business blogger, what has your experience been?  Or, if you are new to blogging or thinking about blogging, how would you like to chime in and add your perspective?