Tag Archives: ethical search engine optimization (seo)

Introductory Guide to Search Engine Optimization (SEO 101, 201, 301 and 401)

Beginner’s Guide to Search Engine Optimization (SEO):

(above: Search engine traffic according to Compete / image credit: Search Engine Land)

What Search Engine Optimization is and How to Get Started:
Here’s a very basic explanation of what search engine optimization is and a handful of fundamental seo concepts (aka SEO 101).

Lessons Learned for Search Engine Optimization (SEO) Campaigns:

What was your takeaway from this search marketing introduction? My takeaway was that links into your website are critical to your success with search engines. So thus, the goal of many an strategic SEO campaign manager is to go about the business of link building. How can you boost your link building with credible sites to rank near the top of Google?

Four other helpful search engine optimization tips for business and marketing bloggers from Marketing Vox:

Place relevant keywords in the title tag so search spiders will know what your page is about. The title tag is the text that appears at the top of the browser when a webpage loads. MarketingVOX’s title tag is “MarketingVOX – The voice of online marketing.”

Avoid stuffing the title tag with too many keywords, or making it too long. A good rule of thumb: ensure title tag text also appears in the body of the page.

Use your archives. When you update your site, link back to relevant stories from the past, using equally relevant anchor text. Don’t go overboard; the trick is to give users more information, not overwhelm them with hyperlinks.

Anchor text — the hyperlinked words that point to another page — are a way of telling search engines that page is about those words. The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.

Cultivate relationships with quality websites in your industry. When well-ranked websites link to you (with hopefully relevant anchor text!), this tells spiders your page is important to users seeking information about your area of expertise.

SEO 301 Bonus Resource:

Some SEO friendly tips from Aaron Wall on Problogger to help you get your blog started.

SEO 401 Bonus Resource:

If you’re ready for the next level of complexity, search engine ranking factors from SEOMoz to help guide SEO strategy management.

Search Engine Optimization (SEO) Code of Ethics

Toward a Better Search Engine Optimization (SEO) Code of Ethics:

Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

No SEO practitioner will intentionally do harm to a client.
No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories.
No SEO practitioner will intentionally mislead, harm, or offend a consumer.
No SEO practitioner will intentionally violate any laws.
No SEO practitioner will falsely represent the content of the client site.
No SEO practitioner will falsely represent others work as their own.
No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others.
No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved.
No SEO practitioner will set unreasonable client expectations.
All SEO practitioners will offer their clients both internal and external dispute resolution procedures.
All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner.
All SEO practitioners will work to their best ability to increase or retain the rankings of client sites.

(The Original SEO Code of Conduct created by Bruce Clay)

At Creative Fusion Media we believe in ethical search engine optimization. And we look to connect with clients in the for-profit and non-profit arena that share our values in ethical business practice.

Matt Cutts of Google: How to Use Alt Attributes to Increase Search Engine Optimization (SEO) and Traffic

Great SEO Tips from Matt Cutts of Google

(thanks to Van Design for the tip)

Six Tips for Ethical Search Engine Optimization (SEO) for Your Non-profit or Christian Organization

(image credit: margolove)

I just published Six Tips for Ethical Search Engine Optimization (SEO) for Your Non-profit or Christian Organization. An additional bonus tip is included as well as four great tips for hiring a search engine optimization firm or freelance seo.

The Best Ten Free SEO Keyword Tools and Resources and Fundamentals of Ethical SEO Strategy

Getting Started with the Fundamentals of Ethical Search Engine Optimization:

Strategically picking keywords a fundamental part of successful search engine optimization and pay per click advertising. Here are some great free keyword search tools for website and blog search engine marketing:

Google Keywords Tool

Quintura Keywords Tool

Wordtracker Keyword Tool (free and paid options)

Keyword Questions tool by Wordtracker is a great way to leverage long tail keywords and search phrases.

Post Rank to gauge community engagement on your blog. This can provide great insight into which posts should be updated.

Free Keyword Tool by Aaron Wall of SEO Book

Spy Fu (this tool has transformed and isn’t quite as cool)

• Bruce Clay’s Search Engine Optimization Toolset

• SEO Chat’s Search Engine Optimization Toolset.

SEO Toolset (free and paid options)

BONUS SEO Tool: Linkdiagnosis is great for checking backlinks in Yahoo.

Hittail is a fantastic way to find long tail keywords and low hanging fruit in terms of keywords you rank for (its now $10 per month or $100 per year) They offer a 60 day trial to check it out.

Moving from Keywords to More Advanced Search Engine Optimization Campaign Management:

We can help you use these tools to maximize your search engine optimization and other search engine marketing efforts. The next steps in search engine optimization include:

Ethical SEO Multiplier: Business Blog and Social Media Content Strategy:

• Devising an overall content strategy, which will likely include launching a blog
• Creating content that leverages your SEO and SEM keywords
• Creating a content strategy that captures your brand message and your personal strengths and passions.

Website Metrics: Listening and Maximizing Your Return on Investment

• Web metrics tracking, to understand how users are interacting with your website
• Listening to your web metrics and devising an ethical SEO and SEM strategy
• Looking at who is linking to your competitors
• Finding out who is linking to you
• Discovering who is talking about your competitors in the blogopsphere
• Investigating who is talking about you in the blogosphere

Springboards to Other Market Advantages:

• Investigating the options that Web 2.0 and social media platforms offer you for your ethical web strategy
• Matching your web strategy to your overall brand
• And ultimately, connecting with your customer online

The search engine world is both technical and complex if you don’t understand it, but far easier if you understand how search engines work and the unique culture of Gen X and Gen Y online. If you have questions about what this means or how to move to the next step and beyond, we would be glad to help you with your white hat seo training, ethical seo campaign management, or any other small business SEO needs. We look forward to hearing from you. Please contact us at (615) 594-2095

Creative Fusion Media: Web 2.0 Consulting & Solutions

Ethical Search Engine Optimization (SEO) Services and Enterprise 2.0 Solutions