Tag Archives: ethical search engine optimization

Guide to finding the most reputable and ethical seo company

How do you find the most reputable search engine optimization firm for your seo and sem needs?

Where can I find a responsible and ethical seo firm? Well some of the better firms include SEO Moz, who charges a pretty penny for their services. But with clients like Yelp, I guess they can back it up. Additionally, I would look at firms like Bruce Clay, who are on the frontlines of the seo code of ethics. Bruce Clay is global and seems to do good work and speaks regularly at SEO industry conferences.

Google’s Suggestions for Reputable SEO Firms
The first page or two Google’s results for ethical seo or white hat seo should give you a good lead for who to check out.

Looking for a Recommended Local SEO Company?
Of course, in the local SEO space David Mihm, Matt McGee, and Andrew Shotland are all quite good. The folks at Orange Soda are also fairly respected in the local search marketing space.

Creative Fusion also prides itself in providing ethical seo services. We focus on providing high quality resources rather than leveraging spammy tactics that other more gray hat seo firms tend to use.

Landing Page Design and Optimization for Social Media Campaigns

White Hat SEO Tips: Conversion Optimization for Blogs and Websites

I’ve been doing a lot of thinking about landing page optimization and conversion optimization. Increasingly issues of usability, user experience, and SEO are one in the same. Gray SEO firms which may be tempted to ignore these issues will ultimately get you know where. If you’re interested in website conversion, I think this conversion optimization powerpoint on slideshare is fantastic for demonstrating how to make a form that is optimized:

1) Simple design in the upper right hand area with minimal blanks (2 to 5).
2) Test, text, test. Multivariate testing
3) Test, test, test. Eye tracking testing.

Its always to make the design simple and easy to use and “Don’t Make Me Think”–a great book by Krug.

How do you do conversion optimization? What are your favorite conversion optimization tips and techniques? Or what are your favorite conversion optimization blog posts?

Ethical Search Engine Optimization Tips and Techniques | Ethical SEO

I recently created an ethical search engine optimization guide. Its purpose is to help teach people white hat search engine optimization. Here is a short list of some of the SEO tips and techniques I discussed, however the presentation goes much more in depth.

Ethical SEO Technique One:
Create great content. Content is king. This is the core of ethical search engine optimization

Ethical SEO Technique Two:
Pepper your title with keywords

Ethical SEO Technique Three:
Create relevant video content around your brand. Video, like You Tube shows up high in Universal Search results.

Ethical SEO Technique Four:
Find a keyword tool that you like such as the Google Keyword tool suggest. Some prefer Wordtracker and Keyword discovery, but Googles tool is more than sufficient for traffic data.

Ethical SEO Technique Five:
Checking backlinks is critical to SEO. Link diagnosis allows you to check your backlinks with relative ease. It is easier to get daily reports for all your keywords, which is why Solo SEO and SEO Moz may be best for your SEO needs.

Ethical SEO Technique Six:
You may appreciate the SEOMoz toolset or the Solo SEO toolset. Both help make your white hat and ethical seo productivity.

Ethical SEO Technique Seven:
Use related terms to target Google’s Latent semantic indexing. You can discover those terms with the SEO keyword tool Quintura.

Ethical SEO Technique Eight:
Look into SEO training whether that is free seo training or seminar based seo training

Search engine optimization at Amazon

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.

Ethical Imperative in Social Media | Building Ethics, Trust, and Engagement

Successful Social Media Principles and Best Practices:

How do we create more effective and ethical social media campaigns. Basically it boils down to connecting and engaging better. Steve Rubel point out that some social media campaigns fail because they lack collaboration. Rubel posits:

The key reason is they ignore the Collaboration Imperative.

People who participate on social networks, blogs and other similar venues are there for a reason – and that’s to connect around shared areas of interest and passion, often with an outcome in mind. This is why advertising, to date, hasn’t been a home run here. Most of it doesn’t add value to what people are looking to accomplish on these sites.

Social media marketing works best when it’s integrated into the experience and takes a “win-win” approach. It’s action oriented, transparent and built on…Public Engagement.

Steve continues:

Over the last few years we have all watched the remarkable rise of Google. It’s such a force in our lives. I have family members who aren’t Internet addicts like us and whenever I start talking about Google the remark how they could never live without it. It’s quite amazing for a site was hardly on people’s radar even just five years ago.

We live in a world of die-hard Googlers. And what we’ve seen over the last five years or so is that search engines increasingly favor what some call socially-connected, high-quality content. The great rewards of visibility go to those who create quality content that legitimately earns links – and do so daily.

Steve correctly points out the importance of trust and ethics to social media:

Thus, I need to bring my ethical A-game online every day and it’s something all of us in marketing, SEO or PR need to consider, even if you don’t have an issue this dramatic.

Finally, there’s the current global economic environment. We all know it’s not pretty. However, I remain very optimistic about the prospects of the PR industry and view it as a safe haven in this environment – if we, once again, come to the table with our public engagement A-game. Ethical behavior is key here. Ethics create trust and trust is king.

Unlike previous recessions and depressions, we now live in an era of great transparency. It’s very hard to hide in a world where everyone has a camera-phone, a Facebook page or a blog. Accounts of corporations doing good and doing bad will surface quickly online thanks to an intricate global network that includes social media, traditional media and search engines.

The transparency and trust trend-lines – which are directly linked – remain evergreen.

Finally, Rubel concludes:

Still, we have a long way to go in addressing ROI in a measurable way. But relationships and trust can be tracked over time and it’s directly linked with public engagement, action, transparency. Further, it’s also hooked into search since, for billions of us, Google is our window on the world.

Wow that’s powerful. What do you think about what Steve said? How can you use social media to bring openness, connection, community, and trust to your brand?

The Art of White Hat Linkbuilding

nashville-social-media-specialist

Guide to Creating Amazing (Link worthy) Online Content for Blogs:

Writing link worthy content is certainly an art and buying links is the opposite of what you want to do. Without further ado, here are some great link building tips to help increase your search engine rankings:

• Offer a niche-specific blogroll, tool, How-To, or compilation of news stories.
• Post a scoop.
• Expose a story as flawed or a fraud
• Be a contrarian about a story, product, or prominent blogger’s opinion.
• Be humorous. Good topics include a bizzare pic of your subject, “10 things I hate about…”, and “You know you’re a when…”
• Publish or commission some original research
• Creative-Commons-license photos you made of an event you’re blogging about
• Make available for free a theme, plugin or piece of software
• Start a meme that others can replicate and that links back to you (e.g. buttons/stickers/tools for bloggers/webmasters to post on their sites, contests, quizzes, surveys, etc.)

Another list encourages companies to do ethical and natural link building by:

• Get a Delicious badge, and display the number of bookmarks as well as the tags
• Offer a badge of honor, something like “a carbon neutral site”
• Offer a button for voting to install on other websites & blogs
• Offer a widget for bloggers, something useful that will spread by itself
• Stage a contest, it should be fun and the prizes should be worth it
• Organize a blog carnival choosing a topic that matters for many people
• Link out plenty, especially to bloggers, some will link back others will bookmark, some links will appear directly as ping and trackbacks
• Contact people who might link to you (I do not mean a reciprocal link request)

To this list I would re-emphasize or add:

• natural on site link building
• linking out to quality resources and similar stories
• commenting on similar stories in the comments
• creating a project or experiment
• creating a daily or weekly themed post (like a news segment)
• the creation of humorous content
• visual communication
• amazing photograph or design
• insightful photograph or design
• simplicity in design
• interviews with unique content
• expert content (the TED talks, Google Talks, and Stanford MBA videos are a great example)
• create a community effect
contests work
• top 5, 7, 10, 12, 15, 25, and 101 lists tend to do well (Copy Blogger and Problogger are proof)
• content that is appealing to the social media communities at Digg, Reddit, and Stumbleupon
• Going to real world events or virtual events and connecting via Twitter, Facebooks, and blog comments can be helpful.
• Longtail strategies like nichifying your content by appealing to a specific group, especially when no one else is covering the topic.
• Audience centric content is critical to your link white hat building efforts (WIFM?)
• Tailored appeals to check out your post via email to people in your niche or who might otherwise be interested in your content.

Additional White Hat Linkbuilding Tips and Resources for Search Engine Optimization (SEO) : and Creating Link Bait and Finding Linkbait Hooks
101 Linkbuilding Tips at SEOBook by Aaron Wall
7 Types of Blog Posts that Always Seem to Get Links at Problogger
Seven Search Engine Optimization Experts on Link building and SEO from SEOish
How to Get Blogs to Link to Your Posts at Problogger
Link bait hooks outlined by Stuntdubl

Thoughts? How do you get great content for search engine optimization (SEO) and social media readership? How do you create linkbait?

If you would like to know more about my white hard link building, social media, or search engine optimization services I would be glad to help you. For more social media resources, white hat link building , and social media case studies check our social media lab.

Click Newz Interview | Three Tips for White Hat Linkbuilding and SEO

After a recent Nashville Geek Breakfast, an event which brings together social media and tech professionals in the greater Nashville area, internet marketer Lynn Terry was kind enough to interview me.  

You can also see thewhite hat link building tips here.

Introductory Guide to Search Engine Optimization (SEO 101, 201, 301 and 401)

Beginner’s Guide to Search Engine Optimization (SEO):


(above: Search engine traffic according to Compete / image credit: Search Engine Land)

What Search Engine Optimization is and How to Get Started:
Here’s a very basic explanation of what search engine optimization is and a handful of fundamental seo concepts (aka SEO 101).


Lessons Learned for Search Engine Optimization (SEO) Campaigns:

What was your takeaway from this search marketing introduction? My takeaway was that links into your website are critical to your success with search engines. So thus, the goal of many an strategic SEO campaign manager is to go about the business of link building. How can you boost your link building with credible sites to rank near the top of Google?

Four other helpful search engine optimization tips for business and marketing bloggers from Marketing Vox:

Place relevant keywords in the title tag so search spiders will know what your page is about. The title tag is the text that appears at the top of the browser when a webpage loads. MarketingVOX’s title tag is “MarketingVOX – The voice of online marketing.”

Avoid stuffing the title tag with too many keywords, or making it too long. A good rule of thumb: ensure title tag text also appears in the body of the page.

Use your archives. When you update your site, link back to relevant stories from the past, using equally relevant anchor text. Don’t go overboard; the trick is to give users more information, not overwhelm them with hyperlinks.

Anchor text — the hyperlinked words that point to another page — are a way of telling search engines that page is about those words. The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.

Cultivate relationships with quality websites in your industry. When well-ranked websites link to you (with hopefully relevant anchor text!), this tells spiders your page is important to users seeking information about your area of expertise.

SEO 301 Bonus Resource:

Some SEO friendly tips from Aaron Wall on Problogger to help you get your blog started.

SEO 401 Bonus Resource:

If you’re ready for the next level of complexity, search engine ranking factors from SEOMoz to help guide SEO strategy management.

Search Engine Optimization (SEO) Code of Ethics

Toward a Better Search Engine Optimization (SEO) Code of Ethics:

Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

No SEO practitioner will intentionally do harm to a client.
No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories.
No SEO practitioner will intentionally mislead, harm, or offend a consumer.
No SEO practitioner will intentionally violate any laws.
No SEO practitioner will falsely represent the content of the client site.
No SEO practitioner will falsely represent others work as their own.
No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others.
No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved.
No SEO practitioner will set unreasonable client expectations.
All SEO practitioners will offer their clients both internal and external dispute resolution procedures.
All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner.
All SEO practitioners will work to their best ability to increase or retain the rankings of client sites.

(The Original SEO Code of Conduct created by Bruce Clay)

At Creative Fusion Media we believe in ethical search engine optimization. And we look to connect with clients in the for-profit and non-profit arena that share our values in ethical business practice.

Best Return on Investment (ROI) on Search Engine Optimization (SEO), Social Media Marketing, and Business Blogging.

Web Metrics and Measurement meets Return on Investment:

If you understand much about how the web operates these days, Google is at the very center of the action. its the place where people go to search for businesses and to find answers

Consequently, it makes sense to invest time and money into ensuring that you rank well with Google. Why? So the next time your customer goes searching for (insert your product or service) that you show up on the first page of the Google search engine page results (aka the SERPS)

I thought this breakdown might help you in calculating the return on investment for search engine marketing and optimization.

Return on Investment on Search Engine Optimization Over a Year:

If a visitor on your website is worth fifty cents:
• Increase in 1 Visitor Per Day = 365 * 1 * .50 = $ 182.50
• Increase in 10 Visitors Per Day = 365 * 10 * .50 = $ 1820.00
• Increase in 100 Visitors Per Day = 365 * 100 * .50 = $ 18,200.00

If a visitor on your website is worth a quarter:
• Increase in 1 Visitor Per Day = 365 * 1 * .25 = $ 91.25
• Increase in 10 Visitors Per Day = 365 * 10 * .25 = $ 912.50
• Increase in 100 Visitors Per Day = 365 * 100 * .25= $ 9125.00

If a visitor on your website is worth a dime:
• Increase in 1 Visitor Per Day = 365 * 3 * .10 = $ 109.50
• Increase in 10 Visitors Per Day = 365 * 30 * .10 = $ 1,050.00
• Increase in 100 Visitors Per Day = 365 * 300 * .10 = $ 10,500.00

Return on Investment on Search Engine Optimization Over Three Years:

If a visitor on your website is worth a quarter:
• Increase in 1 Visitors Per Day = 365 * 3 * 1 * .25 = $ 273.75
• Increase in 10 Visitors Per Day = 365 * 3 * 10 * .25 = $ 2,730.75
• Increase in 100 Visitors Per Day = 365 * 3 * 100 * .25 = $ 27,307.50

If visitors aren’t worth a quarter, perhaps you should amp up the conversion ratio of your website—so visitors are worth a quarter.

Or looked at another way. If you pay $600 for affordable search engine optimization services and SEO training, thats only $200 per year (thats half what it cost to attend most professional conferences these days). Thats peanuts for an online marketing budget. No thats cheaper than peanuts…because it pays for itself several times over.

Lets calculate 24 hours of SEO services at $25 per hour= $600.
(or put another way 8 hours per year at $200)

So $600 / amortized over 3 years = $200 per year

So a $200 per year investment yields between $1,000 to $10,000 in profit. Thats an amazing investment return. 99.9% of stock investments can’t give you a return like and I’m pretty sure most web marketing and search engine optimization firms can’t (because most would charge $5,000 + vs. $300 to 600 for Creative Fusion’s services)

Beyond Calculation:
These calculations don’t take into account the added benefits of making your customers more educated and creating a better relationship with your customer base. More over, the investment alone is merited, because it means your better positioned and branded online to leverage the online communities and web 2.0 technologies.

Want to Rank Higher with Search Engines Like Google?
Are you interested in talking about search optimization or do you have questions about launching a blog for your business or non-profit?

UPDATE: If you want to know how our pricing (less than $1,000) compares to other more expensive pricing ($5,000 -10,000) click here.

For more great guidance check out our blogging and social media best practices resource.

Creative Fusion Media is a ethical search engine optimization company and social media agencythat provides white hat internet marketing services from Nashville, TN.

The Best Ten Free SEO Keyword Tools and Resources and Fundamentals of Ethical SEO Strategy

Getting Started with the Fundamentals of Ethical Search Engine Optimization:

Strategically picking keywords a fundamental part of successful search engine optimization and pay per click advertising. Here are some great free keyword search tools for website and blog search engine marketing:

Google Keywords Tool

Quintura Keywords Tool

Wordtracker Keyword Tool (free and paid options)

Keyword Questions tool by Wordtracker is a great way to leverage long tail keywords and search phrases.

Post Rank to gauge community engagement on your blog. This can provide great insight into which posts should be updated.

Free Keyword Tool by Aaron Wall of SEO Book

Spy Fu (this tool has transformed and isn’t quite as cool)

• Bruce Clay’s Search Engine Optimization Toolset

• SEO Chat’s Search Engine Optimization Toolset.

SEO Toolset (free and paid options)

BONUS SEO Tool: Linkdiagnosis is great for checking backlinks in Yahoo.

Hittail is a fantastic way to find long tail keywords and low hanging fruit in terms of keywords you rank for (its now $10 per month or $100 per year) They offer a 60 day trial to check it out.

Moving from Keywords to More Advanced Search Engine Optimization Campaign Management:

We can help you use these tools to maximize your search engine optimization and other search engine marketing efforts. The next steps in search engine optimization include:

Ethical SEO Multiplier: Business Blog and Social Media Content Strategy:

• Devising an overall content strategy, which will likely include launching a blog
• Creating content that leverages your SEO and SEM keywords
• Creating a content strategy that captures your brand message and your personal strengths and passions.

Website Metrics: Listening and Maximizing Your Return on Investment

• Web metrics tracking, to understand how users are interacting with your website
• Listening to your web metrics and devising an ethical SEO and SEM strategy
• Looking at who is linking to your competitors
• Finding out who is linking to you
• Discovering who is talking about your competitors in the blogopsphere
• Investigating who is talking about you in the blogosphere

Springboards to Other Market Advantages:

• Investigating the options that Web 2.0 and social media platforms offer you for your ethical web strategy
• Matching your web strategy to your overall brand
• And ultimately, connecting with your customer online

The search engine world is both technical and complex if you don’t understand it, but far easier if you understand how search engines work and the unique culture of Gen X and Gen Y online. If you have questions about what this means or how to move to the next step and beyond, we would be glad to help you with your white hat seo training, ethical seo campaign management, or any other small business SEO needs. We look forward to hearing from you. Please contact us at (615) 594-2095

Creative Fusion Media: Web 2.0 Consulting & Solutions

Ethical Search Engine Optimization (SEO) Services and Enterprise 2.0 Solutions

Creative Fusion Media: Our principles and your bottom line.

I recently made a list of the 12 core concepts that make Creative Fusion Media the best firm to handle your web content and web 2.0 marketing needs. I’ve decided to focus that list on three core concepts which make up the DNA of Creative Fusion Media:

Hyper-white Search Engine Optimization | SEO. Organic and authentic blogging and link building. We provide the best in ethical search engine optimization. Its the only way we know how to do business.

Sustainable link building. We teach you to quickly and easily search engine optimize your content so that you end up at the top of search engine results for targeted keyterms. No need to hire an over priced search engine optimization (seo) firm at $10,000 to $30,000 a year. We charge about 1/10th of that. How’s that for value and return on investment?

Customized to fit your organization, market, and customers. Your needs are always at the forefront of our concerns.

Our training services include reputation management, online blogger relations, corporate blogging, social media marketing, maximizing web 2.0, audience adaptation, market analysis, branding, and specific content consultation. We have customized solutions to meet your own personal needs.

Whether you are an organization of one, one hundred, or even a thousand or more we can help you and your web content needs in a Web 2.0 world. We believe these are the principles that make us special and different than any other SEO or social media marketing firm on the plantet. And we firmly believe that these are the reasons that we are far and above your best choice for your search engine optimization and social media marketing needs in your effort to connect with your customers in the online environment.

Building Better Relationships. Authentic Branding. Connecting and communicating with your core communities and customers online.

What does your organization need? How can be of service to you?

If you would like to know more about our search engine optimization training or social media consulting services just click through. If you would like to contact us, leave a comment or call us at (615) 828-5585. Whether you are a local small business or a member of the Fortune 500, we look forward to helping you resolve your web communication and marketing concerns.