Got Killer Keywords for Marketing?
Aaron Wall’s recent keyword book is quite insightful. I borrowed 7 of these ethical keyword tips from Aaron Wall’s Killer Keyword E-book which contains 50 Tips and Techniques. This post serves as a positive a review of that resource. Enjoy!
1) You can do most all your keyword research with the Google keyword tool. I supplement mine with the SEO Book keyword tool, which also provides some limited data from Word tracker and Keyword Discovery. The main advantage of the SEO book tool is that it prints out a handy spreadsheet for your SEO campaign. Quintura is great for semantically related keywords. And Microsoft has a free tool for “determining” which keywords have a commercial intent.
2) Create keyword based content silos. Your content silos should mirror an outline or a directory structure. If you want to get sophisticated about it, you can use Write Maps to structure your silo.
3) Focus on one to three phrases. Most anything else and you’ll drive yourself crazy.
4) Be smart and use keyword splicing. You can target “social media marketing” and “search engine marketing” in the same sentence. Or you can target “brentwood real estate” and “brentwood houses” in the same sentence.
5) Aim toward plurals, so you can rank for two keywords instead of just one.
6) Use Google to double up for content that ranks on first page:
• If you internally link from one page to another—you can get dual listings.
7) For competitive research check out competitive date on Spy Fu (both organic and paid search)
8} Target multiple stages of the buying process and online buying funnel (FAQ, Buying guide, Product Comparison)
9} Leverage questions in forums (from customers or by you asking for feedback)
10) Sew your seeds early for seasonal rankings (ie my post “Social media trends for 2009” or my prediction that “Jon Edwards would pick Obama”) [I stole this one from Aaron Wall]
11) Repetition, repetition, repetition (don’t overdo it) One way to add to this strategy is to use semantically related keywords. You can check Dave Naylor’s keyword density tool to help.
12) Use bold and italics to emphasize key concepts to the Google spiders.
13) Create a targeted call to action that leverages all your keyword work. Pick one or more of the follow actions for your user to take: subscribe, related posts, and/or see products/services
14) Leverage geotargeted keywords. Hyperlocal blogger Matt McGee has some great recommendations on this issue in the post Planning a Hyperlocal Blog Strategy.
15) Add multimedia content which targets your keywords (videos, podcasts, pictures, photographs, and graphs with valuable statistics)
16) You can use Title, H1, H2, H3 strategy to hierachicalize your keywords for better search rankings (less important keywords go lower on the hierarchy)
17) Remember to use bold and other emphasis like H1 or italics to target keywords you can’t target in your title tag
18) Remember you can use | and : to separate concepts and enable you to target more keywords
19) Remember your best keyword modifiers: resources, guide, checklist, etc.. (Aaron Wall recommends: price, cheap, discount, affordable, expensive, info, tips, learn, ideas)
20) Make sure you’ve read Googles guide to SEO and understand Google’s algorithm for search rankings.
21) Avoid keyword arbitrage. If your website pages convert better than your blog pages, you want to avoid outranking your website with your blog. In a worst case scenario you can hide the offending blog post from the search engine. Less drastic methods include adjusting the keyword placement in the article or removing a link or two you have on the site which emphasizes it.
22) Consider using paid search marketing to determine which keywords convert the best.
23) Pay some attention to proximity and order, because Google does in its search engine algorithm.
24) Add meta descriptions as necessary for Google search ranking. I think meta-descriptions are actually more useful for click overs than they are for SEO and search rankings. However, in the case of alternative media like video, you will definitely want to add a meta description.
25) Anchor text, anchor text, anchor text. (Don’t just use “click here” for creating a hyperlink, especially if its to content on your own website or blog)
26) Don’t be afraid to experiment
What is your favorite keyword strategy for ethical seo?
SEO Keyword Research Video from Aaron Wall
Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.