Tag Archives: ethical seo strategies

26 Fantastically Simple Keyword Strategies for Ethical SEO

Got Killer Keywords for Marketing?
Aaron Wall’s recent keyword book is quite insightful. I borrowed 7 of these ethical keyword tips from Aaron Wall’s Killer Keyword E-book which contains 50 Tips and Techniques. This post serves as a positive a review of that resource. Enjoy!

1) You can do most all your keyword research with the Google keyword tool. I supplement mine with the SEO Book keyword tool, which also provides some limited data from Word tracker and Keyword Discovery. The main advantage of the SEO book tool is that it prints out a handy spreadsheet for your SEO campaign. Quintura is great for semantically related keywords. And Microsoft has a free tool for “determining” which keywords have a commercial intent.
2) Create keyword based content silos. Your content silos should mirror an outline or a directory structure. If you want to get sophisticated about it, you can use Write Maps to structure your silo.
3) Focus on one to three phrases. Most anything else and you’ll drive yourself crazy.
4) Be smart and use keyword splicing. You can target “social media marketing” and “search engine marketing” in the same sentence. Or you can target “brentwood real estate” and “brentwood houses” in the same sentence.
5) Aim toward plurals, so you can rank for two keywords instead of just one.
6) Use Google to double up for content that ranks on first page:
• If you internally link from one page to another—you can get dual listings.
7) For competitive research check out competitive date on Spy Fu (both organic and paid search)
8} Target multiple stages of the buying process and online buying funnel (FAQ, Buying guide, Product Comparison)
9} Leverage questions in forums (from customers or by you asking for feedback)
10) Sew your seeds early for seasonal rankings (ie my post “Social media trends for 2009” or my prediction that “Jon Edwards would pick Obama”) [I stole this one from Aaron Wall]
11) Repetition, repetition, repetition (don’t overdo it) One way to add to this strategy is to use semantically related keywords. You can check Dave Naylor’s keyword density tool to help.
12) Use bold and italics to emphasize key concepts to the Google spiders.
13) Create a targeted call to action that leverages all your keyword work. Pick one or more of the follow actions for your user to take: subscribe, related posts, and/or see products/services
14) Leverage geotargeted keywords. Hyperlocal blogger Matt McGee has some great recommendations on this issue in the post Planning a Hyperlocal Blog Strategy.
15) Add multimedia content which targets your keywords (videos, podcasts, pictures, photographs, and graphs with valuable statistics)
16) You can use Title, H1, H2, H3 strategy to hierachicalize your keywords for better search rankings (less important keywords go lower on the hierarchy)
17) Remember to use bold and other emphasis like H1 or italics to target keywords you can’t target in your title tag
18) Remember you can use | and : to separate concepts and enable you to target more keywords
19) Remember your best keyword modifiers: resources, guide, checklist, etc.. (Aaron Wall recommends: price, cheap, discount, affordable, expensive, info, tips, learn, ideas)
20) Make sure you’ve read Googles guide to SEO and understand Google’s algorithm for search rankings.
21) Avoid keyword arbitrage. If your website pages convert better than your blog pages, you want to avoid outranking your website with your blog. In a worst case scenario you can hide the offending blog post from the search engine. Less drastic methods include adjusting the keyword placement in the article or removing a link or two you have on the site which emphasizes it.
22) Consider using paid search marketing to determine which keywords convert the best.
23) Pay some attention to proximity and order, because Google does in its search engine algorithm.
24) Add meta descriptions as necessary for Google search ranking. I think meta-descriptions are actually more useful for click overs than they are for SEO and search rankings. However, in the case of alternative media like video, you will definitely want to add a meta description.
25) Anchor text, anchor text, anchor text. (Don’t just use “click here” for creating a hyperlink, especially if its to content on your own website or blog)
26) Don’t be afraid to experiment
What is your favorite keyword strategy for ethical seo?

SEO Keyword Research Video from Aaron Wall

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.


Search Engine Optimization (SEO) Code of Ethics

Toward a Better Search Engine Optimization (SEO) Code of Ethics:

Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

No SEO practitioner will intentionally do harm to a client.
No SEO practitioner will intentionally violate any specifically published and enforced rules of search engines or directories.
No SEO practitioner will intentionally mislead, harm, or offend a consumer.
No SEO practitioner will intentionally violate any laws.
No SEO practitioner will falsely represent the content of the client site.
No SEO practitioner will falsely represent others work as their own.
No SEO practitioner will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others.
No SEO practitioner will participate in a conflict of interest without prior notice to all parties involved.
No SEO practitioner will set unreasonable client expectations.
All SEO practitioners will offer their clients both internal and external dispute resolution procedures.
All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner.
All SEO practitioners will work to their best ability to increase or retain the rankings of client sites.

(The Original SEO Code of Conduct created by Bruce Clay)

At Creative Fusion Media we believe in ethical search engine optimization. And we look to connect with clients in the for-profit and non-profit arena that share our values in ethical business practice.

Search Engine Optimization Tactics for Successful Marketing and Web Traffic

Tips for Search Engine Optimization 101: Finding Out What Google Can Do For You:

A successful search engine optimization campaign will likely include several of the following best nine tactics to implement the campaign management:

• Strategic and targeted linkbuilding
• Strategic URL acquisition
• Search engine directory submission
• Blog content strategy
• Maximize the opportunities of social networking and Web 2.0 technologies via social media optimization (SMO)
• Analytics Reporting with Technorati, Google, and other analytics tools.
Search engine marketing (SEM) via pay per click (PPC) advertising management with Google, MSN Live, and Yahoo to jump start your campaign
• Strategic landing pages to greet your customers
• Online blogger relations

Where Its 2008. Its time to make your users happy. Its time to make it easy to find you on search engines. Its time to start a genuine online conversation. That means fusing search engine optimization with social media optimization.

Your customers are spending time online. They are searching for answers to their problems and economic decisions in Google. They are on Facebook. They’re on YouTube. And, they are reading blogs for fun and for human connection and conversation.

So, now the ball or rather the question is in your court. Are you ready to actually talk to them online? Are you ready to start a two-way conversation about how they feel about your product? Your service? And your brand?