Tag Archives: ethical seo tips

Ethical SEO Tips for Local Small Business

Interested ethical seo or social media and social marketing optimization?

Here is my ethical SEO presentation at Barcamp Birmingham. Here is the black and white version of my powerpoint deck I did for the informal unconference section of Barcamp Birmingham 2009. Its not pretty, but pretty information rich (aka useful) for the introductory or intermediate SEO. Although some of the tips I extemporaneously added that you don’t get here–despite all this I got a request to post the presentation and lots of complements. Enjoy this ethical search engine optimization goodness.

Feel free to link to the presentation here on my blog and embedded the code, which is available at Slideshare on your blog. Also, check out the rest of my local seo and ethical seo posts as well. Check out my ethical link development tips for bloggers. For those interested specifically in issues of local seo, you will want to check out the fantastic local seo tips and techniques. Also knowing your search ranking factors and local search ranking factors is a must.

Matt Cutts, who is head of web spam at Google and guru of search engine algorithms suggests that unethical and whats called grey hat and black hat techniques may be gone from Google the near future.

If you need help with search engine optimization or if you are a social media or search engine marketing firm in need of outsourcing your seo needs, feel free to contact me at (615) 974-9662

SEO Optimization Tips for PDFs

Search Engine Optimization Strategies Tutorial for PDF Files

I’m working with a client who has a plethora of PDFs and wanted to make sure we did a bang up job on the SEO for the files because their packed with great content for users. In doing my background research this article from Matt ranked high in the Google SERPS and I think three of his tips were particularly helpful from an SEO perspective:

1. PDF optimization is similar to optimization for a regular content page. Try this: good use of keywords/phrases, appropriate headlines and sub-headlines, solid content that reads well to a human eye, etc. If the PDF will include images, a caption underneath each image would be a good idea, especially if the caption includes a targeted keyword/phrase. (Of course, don’t overdo it.)

Also, take advantage of the document meta data that PDF-creation software or Adobe Reader itself offers.

2. The most important thing where PDFs and SEO is concerned is how the PDF is created. Don’t use Photoshop to make your PDF, because when you do that, you’re actually making a big image file, not a true PDF — and the spiders cannot crawl or “read” the text from that image file. The PDF should be created with a text-based program, like MS Word or Adobe Pagemaker, so that the final product is text-based and can be crawled.

Matt also suggests using a keyword friendly title. Additionally (although Matt talked about it in #1) you will want to pepper your key phase such as “improving search engine results” in various forms throughout the document. Equally important, remember to focus on longtail keywords as per Aaron Wall’s advice for search engine optimization:

Longtail keywords are easier to rank for. If you can pick off mid-tier phrases and rank at the top of the search results then you can build a revenue stream from them, which can be reinvested to further buy marketshare and distribution.

There is more value in…

* using your core pages (and link anchor text) to target lower competition variations of your core keywords (like best credit cards or compare credit cards) rather than targeting just the core competitive keyword credit cards
* ensuring that each particular deep page is well optimized and can pull in relevant traffic

than there is *almost* ranking for credit cards.

Core keywords require domain age, good anchor text, trusted links from a variety of sources, and perhaps links from within your topical community. It takes time to build all those external signals of quality. You can rank for longtail keywords much faster, because you control your on page optimization.

I think Aaron’s right on 95% of the time, especially when starting out a website. At the very least it helps the ego when you rank for a couple of key terms instead of just floundering on page 2 or 2,000 on the search engine results pages. Its also critical to keep in mind the other SEO link factors Aaron talks about in the second paragraph. An SEO strategist who forgets those will likely have their business strategy crushed, at least in the short run.

How do you find long tail keywords and how do you determine which ones are best? That is a discussion for another day. Feel free to add your tips about SEO for PDFs and long tail keywords in the comments.

Organic SEO Rankings | On page and off page search engine ranking factors

On Page Search Engine Ranking Factors for SEO

• Keywords in Title Tag
• Citation of relevant sources (aka outgoing links)
• Emphasis via H1, H2, H3 tags
• Emphasis via Bold and Italic
• Other content (video, pictures)
• Keyword density (exact match, phrase order)
[probably on the list: latent semantic indexing]
[probably on the list, but far down the list: geographical location of your post vs. the user]

Other Relevant Factors for SEO:

• How much related content Google finds your site. (ie number of pages, number of mentions)
• Domain Age
• Keywords in URL

Off Page Search Engine Ranking Factors for SEO

• Quality and Quantity of Individual Links
• Anchor Text
• Your competition

26 Fantastically Simple Keyword Strategies for Ethical SEO

Got Killer Keywords for Marketing?
Aaron Wall’s recent keyword book is quite insightful. I borrowed 7 of these ethical keyword tips from Aaron Wall’s Killer Keyword E-book which contains 50 Tips and Techniques. This post serves as a positive a review of that resource. Enjoy!

1) You can do most all your keyword research with the Google keyword tool. I supplement mine with the SEO Book keyword tool, which also provides some limited data from Word tracker and Keyword Discovery. The main advantage of the SEO book tool is that it prints out a handy spreadsheet for your SEO campaign. Quintura is great for semantically related keywords. And Microsoft has a free tool for “determining” which keywords have a commercial intent.
2) Create keyword based content silos. Your content silos should mirror an outline or a directory structure. If you want to get sophisticated about it, you can use Write Maps to structure your silo.
3) Focus on one to three phrases. Most anything else and you’ll drive yourself crazy.
4) Be smart and use keyword splicing. You can target “social media marketing” and “search engine marketing” in the same sentence. Or you can target “brentwood real estate” and “brentwood houses” in the same sentence.
5) Aim toward plurals, so you can rank for two keywords instead of just one.
6) Use Google to double up for content that ranks on first page:
• If you internally link from one page to another—you can get dual listings.
7) For competitive research check out competitive date on Spy Fu (both organic and paid search)
8} Target multiple stages of the buying process and online buying funnel (FAQ, Buying guide, Product Comparison)
9} Leverage questions in forums (from customers or by you asking for feedback)
10) Sew your seeds early for seasonal rankings (ie my post “Social media trends for 2009” or my prediction that “Jon Edwards would pick Obama”) [I stole this one from Aaron Wall]
11) Repetition, repetition, repetition (don’t overdo it) One way to add to this strategy is to use semantically related keywords. You can check Dave Naylor’s keyword density tool to help.
12) Use bold and italics to emphasize key concepts to the Google spiders.
13) Create a targeted call to action that leverages all your keyword work. Pick one or more of the follow actions for your user to take: subscribe, related posts, and/or see products/services
14) Leverage geotargeted keywords. Hyperlocal blogger Matt McGee has some great recommendations on this issue in the post Planning a Hyperlocal Blog Strategy.
15) Add multimedia content which targets your keywords (videos, podcasts, pictures, photographs, and graphs with valuable statistics)
16) You can use Title, H1, H2, H3 strategy to hierachicalize your keywords for better search rankings (less important keywords go lower on the hierarchy)
17) Remember to use bold and other emphasis like H1 or italics to target keywords you can’t target in your title tag
18) Remember you can use | and : to separate concepts and enable you to target more keywords
19) Remember your best keyword modifiers: resources, guide, checklist, etc.. (Aaron Wall recommends: price, cheap, discount, affordable, expensive, info, tips, learn, ideas)
20) Make sure you’ve read Googles guide to SEO and understand Google’s algorithm for search rankings.
21) Avoid keyword arbitrage. If your website pages convert better than your blog pages, you want to avoid outranking your website with your blog. In a worst case scenario you can hide the offending blog post from the search engine. Less drastic methods include adjusting the keyword placement in the article or removing a link or two you have on the site which emphasizes it.
22) Consider using paid search marketing to determine which keywords convert the best.
23) Pay some attention to proximity and order, because Google does in its search engine algorithm.
24) Add meta descriptions as necessary for Google search ranking. I think meta-descriptions are actually more useful for click overs than they are for SEO and search rankings. However, in the case of alternative media like video, you will definitely want to add a meta description.
25) Anchor text, anchor text, anchor text. (Don’t just use “click here” for creating a hyperlink, especially if its to content on your own website or blog)
26) Don’t be afraid to experiment
What is your favorite keyword strategy for ethical seo?

SEO Keyword Research Video from Aaron Wall

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.

Ethical Search Engine Optimization Tips and Techniques | Ethical SEO

I recently created an ethical search engine optimization guide. Its purpose is to help teach people white hat search engine optimization. Here is a short list of some of the SEO tips and techniques I discussed, however the presentation goes much more in depth.

Ethical SEO Technique One:
Create great content. Content is king. This is the core of ethical search engine optimization

Ethical SEO Technique Two:
Pepper your title with keywords

Ethical SEO Technique Three:
Create relevant video content around your brand. Video, like You Tube shows up high in Universal Search results.

Ethical SEO Technique Four:
Find a keyword tool that you like such as the Google Keyword tool suggest. Some prefer Wordtracker and Keyword discovery, but Googles tool is more than sufficient for traffic data.

Ethical SEO Technique Five:
Checking backlinks is critical to SEO. Link diagnosis allows you to check your backlinks with relative ease. It is easier to get daily reports for all your keywords, which is why Solo SEO and SEO Moz may be best for your SEO needs.

Ethical SEO Technique Six:
You may appreciate the SEOMoz toolset or the Solo SEO toolset. Both help make your white hat and ethical seo productivity.

Ethical SEO Technique Seven:
Use related terms to target Google’s Latent semantic indexing. You can discover those terms with the SEO keyword tool Quintura.

Ethical SEO Technique Eight:
Look into SEO training whether that is free seo training or seminar based seo training

Search engine optimization at Amazon

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits.

14 Successful Link building and Search Engine Optimization Techniques

White Hat Link building Strategies for SEO

Web Pro News has a great post with 14 Linkbuilding Tips:

1) Apply to the Yahoo! directory (cost – moderate)

2) Submit to solid directories such as Joe Ant, GoGuides, BOTW, Ezilon, Rubberstamped and Massive Links. (cost -moderate)

3) Join a Chamber, your industry Association, and clubs. (cost – low to moderate)

4) Issue a press release announcing the new site (cost – low)

5) Buy a list of high-profile journalists and contact directly for one-on-one interviews (cost -moderate)

6) Backlink your competitors and those ranking ahead of you for link and advertising leads. (free)

7) Develop a “how to” video for your site and it’s products. Submit to the video and HowTo sites (cost – low)

What is your favorite link building tip or resource?

Creative Fusion Media provides social media consulting services and ethical and affordable search engine optimization solutions to innovative companies and forward thinking non-profits. Nathan Ketsdever is the chief internet marketing and online pr strategist at Creative Fusion, which is located in Nashville, Tennessee.