Tag Archives: local online advertising

Local Small Business Lead Generation

There are many tools available for small businesses which want to generate local leads. They range from advertising syndication to

1) Marchex Local Lead-I wasn’t able to find positive or negative reviews of Marchex online. They did receive the award for best technology for small and medium business in 2009 from Search Engine Watch (they also have a pay for call exchange). You can contact Marchex for information about their local lead program: 800.684.9294
2) Reach Local-unfortunately there are some negative reviews of Reach Local. It also did well in the Search Engine Watch award for small business technology.
3) Yodle-there seem to be an incredible amount of negative reviews of this service online. I think this is particularly the case with businesses which have $30 to $40 lead generation models versus $150 to $250 or more models. Although there are also issues with a) customer service b) overselling services c) questions of the black box of payment.
4) Web Visible is in this category local business marketing category. They have will create a pay per click campaign & landing page for you. They have a start up fee ($200 to 900 a month) and a monthly minimum of $700.
5) Adoozle-unfortunately I didn’t find any negative or positive reviews of Adoozle online. Their pricing plans seem reasonable as long as you get to keep your URL when you are done. Also, Adoozle is a part of Keymetric. (Although on the downside it seems odd that they only have email contacts listed on their website. I would almost rather speak to someone in India that knew what was up rather than wait up to 24 hours for an answer. Although, contacting Keymetric directly may be more helpfu: (866) 305-9110

Unfortunately it appears you should try the service you are most comfortable with and experiment to see how they serve the needs of your business. Obviously you should inquire about their experience getting the cost AND quality of leads you are looking for. You might also check to see how long their customers usually stay with them, as a way to evaluate the value and overall customer experience. (What percentage stay longer than 3 months? What percentage stay longer than 6 months?)

Directory Listing & Monitoring Services

1) Universal Business Listing ( UBL.org )-USB is a local directory listing service. They have packages from $30 to $49 per year on the low end.
2) Get Listed-get listed is a local listing monitoring service

There are also a host of players in the b2b lead generation space, which could obviously be helpful for small and medium b2b companies (Ingenio Marketing, Five9, KPI Analytics Inc, etc etc).

Hopefully this can help you make your decision with regard to local small and medium business lead generation. If you have any extra to add on this topic feel free to leave your comment or review. Thanks for reading.

Advertisements