Tag Archives: local seo
Search Engine Optimization Strategies Tutorial for PDF Files
I’m working with a client who has a plethora of PDFs and wanted to make sure we did a bang up job on the SEO for the files because their packed with great content for users. In doing my background research this article from Matt ranked high in the Google SERPS and I think three of his tips were particularly helpful from an SEO perspective:
1. PDF optimization is similar to optimization for a regular content page. Try this: good use of keywords/phrases, appropriate headlines and sub-headlines, solid content that reads well to a human eye, etc. If the PDF will include images, a caption underneath each image would be a good idea, especially if the caption includes a targeted keyword/phrase. (Of course, don’t overdo it.)
Also, take advantage of the document meta data that PDF-creation software or Adobe Reader itself offers.
2. The most important thing where PDFs and SEO is concerned is how the PDF is created. Don’t use Photoshop to make your PDF, because when you do that, you’re actually making a big image file, not a true PDF — and the spiders cannot crawl or “read” the text from that image file. The PDF should be created with a text-based program, like MS Word or Adobe Pagemaker, so that the final product is text-based and can be crawled.
Matt also suggests using a keyword friendly title. Additionally (although Matt talked about it in #1) you will want to pepper your key phase such as “improving search engine results” in various forms throughout the document. Equally important, remember to focus on longtail keywords as per Aaron Wall’s advice for search engine optimization:
Longtail keywords are easier to rank for. If you can pick off mid-tier phrases and rank at the top of the search results then you can build a revenue stream from them, which can be reinvested to further buy marketshare and distribution.
There is more value in…
* using your core pages (and link anchor text) to target lower competition variations of your core keywords (like best credit cards or compare credit cards) rather than targeting just the core competitive keyword credit cards
* ensuring that each particular deep page is well optimized and can pull in relevant traffic
than there is *almost* ranking for credit cards.
Core keywords require domain age, good anchor text, trusted links from a variety of sources, and perhaps links from within your topical community. It takes time to build all those external signals of quality. You can rank for longtail keywords much faster, because you control your on page optimization.
I think Aaron’s right on 95% of the time, especially when starting out a website. At the very least it helps the ego when you rank for a couple of key terms instead of just floundering on page 2 or 2,000 on the search engine results pages. Its also critical to keep in mind the other SEO link factors Aaron talks about in the second paragraph. An SEO strategist who forgets those will likely have their business strategy crushed, at least in the short run.
How do you find long tail keywords and how do you determine which ones are best? That is a discussion for another day. Feel free to add your tips about SEO for PDFs and long tail keywords in the comments.
DC Tech Events and the Washington DC Social Media Scene:
A friend of mine Ross Karchner built DC Tech Events up over the last 18 to 24 months and aggregated all the tech event related information for the greater Virginia (I think he may just cover Arlington, VA and Alexandria, VA on occassion) and Washington DC area.
I think Ross provided a real service to people in the Washington DC social media, start up, and web design community. It also made his website a real hub in the Washington technology and startup networking scene. Here are the visitor analytics for DC Tech Events on Compete, which doesn’t include all the info people read in their RSS reader. Ross has even developed another resource to supplement and enhance DC Tech Events by creating a calendar on Google.
I think the only way he could have made this better is to provide a stream of photos from tech events or by asking people to tag their photos with “DCTechevent”. Congrats to Ross on putting together a great website thats a real resource to the Washington DC community. I see it playing the same role in Washington DC that the Digital Nashville events board does locally here in Nashville. (although they also have DC Technology)
What DC Tech Events Means To You and Your Social Media Strategy:
How can your company cover networking events and seminars, perhaps including virtual events on your company blog? Why not launch a small independent blog to experiment for 3 to 6 months to see if it gets traction?
FYI: Black as in fashion, not as in Black Hat.
SEO for Attorneys, Law Firms, and Lawyer | Attorney, Lawyer, and Law Firm SEO and Marketing
At Creative Fusion we provide search engine optimization for lawyers.
For starters, what is search engine optimization?
Well search engine optimization is simply the strategic creation of content to help websites increase or rather optimize their search engine rankings.
What can search engine optimization do for my law firm?
Search engine optimization can massively increase the number of customers you have visiting your website and have calling for your legal services.
Some reflective questions for strategic legal marketing:
• Where do you practice?
• What types of law do you practice?
• Who are you partners?
• What types of legal issues are you passionate about?
• Do you have a law blog or BLAWG?
Choosing the right SEO for Marketing Your Law Firm
Why should you work with me for marketing your law firm? Well, I have experience working with other law firms with their search engine optimization and marketing efforts. I understand the language of lawyers. I understand legalese and most legal jargon. I’ve spent more time on Lexis-Nexis reading legal argument on critical legal issues from the Violence Against Women Act and Title 7 employment law to the International legal nuances of the International Criminal Court and the Chemical Test Ban Treaty. I can translate the language of Google into a language you can understand and easily leverage in your business practice.
Affordable Web Marketing and SEO for Lawyers and Attorneys:
Why don’t you give us a call at (615) 974-9662 and see what we can do for you.
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