Tag Archives: new media
Posted on October 23, 2008
Toward Ethical New Media Consulting:
Have you seen the latest Mac ads? Its witty and effective. The ad was created in response to the media and advertising campaigns by Microsoft featuring a diverse group of passionate Microsoft users.
Customer Centric Business:
I think this response ad gets to a basic premise of business and business ethics: that you should improve your product and improve your relationships before dropping a bunch of money into commercial advertising. To me that is the basis of customer centric products and great marketing.
The Social Media Revolution:
The rise of social media allows you to invest money in relationship and lifestyle marketing, rather than putting another unwanted billboard in their face. Because that is what we need more of in an age of ENRON, Fanny May, and Wall Street bailouts.
How do you hire ethical social media marketing?
Tara Hunt recently wrote a fantastic piece on hiring social media consultants (SMC). Tara’s piece delves into several important issues in social media communications:
Lastly, an SMC you want to hire practices ethical marketing. Much related to the point about having influence in a community, ethical marketing practices maintain and build integrity within communities. …Future campaigns will be looked upon as suspect and time and money spent will be for naught.
She then highlights several other considerations when picking a social media marketing service providers:
• How much influence does he/she have in online communities?
• Does he/she understand market trends? What kind of feedback does he/she give on your product? Are there good ideas in there?
• Does he/she practice ethical marketing? If he/she suggests that you can pay people to digg up an item, probably not.
Other than that list, an SMC has to understand how to use the tools, know how to measure impact and how to get creative to get through the noise that is the thousands of campaigns already inundating people in online communities. But it isn’t necessarily getting through that counts. It is how that message is received on the other side. That outcome is going to mean results or rejection.
I think Tara’s piece is on-point on hiring a social media specialist and even has insightful principles for finding and hiring any variety of professional consulting service. For more info on ethical search engine optimization and white hat seo principles
Thoughts? How do you find and hire the best in social media marketing services?
Posted on October 23, 2008
Trend Watching Statistics on the Rise of Web 2.0 Use:
This is a fantastic presentation with international useage data for social media and blogs. You will want to click on the lower right hand button to see the presentation in a larger, readable form.
Thoughts? What does this mean for the future?
Posted on October 8, 2008
Marketing Rules for Surviving and Winning in Wake of a Financial Crisis:
With all the fear on Wall Street and spread by the mainstream media, its easy to lose focus and miss this unique opportunity for business success. Companies should increasingly look past the frenetic fluctuations of stock and commodity prices and focus on 1) what they can actually change 2) where they need to be in six months 3) Focusing on strategies which leverage Google. Social media strategies which merely aim at short term traffic and views to the neglect of more sustainable search engine rankings will prove to have little or no return on investment and may risk elimination. Warren Buffet emphasized this strategy in a recent New York Times article when he pointed to the success of hockey great Wayne Gretsky who pointed out, “I skate to where the puck is going to be, not to where it has been.” Its important for business executives and entrepreneurs to seize these days as an opportunity, rather than fall for paralyzing siren calls.
Chris Brogan has a great post about 25 Ways social media can help you thrive in a recession. Here are the first 10:
First: Be Proactive
In a situation where everyone’s repeating the gloomy news, I advocate that you put your house in order. Other, much better websites will give you the how-to for your financials. I’m thinking about you, your career, and the face you show the world on the web.
Google yourself and see what shows up. If it’s not what you WANT to have show up, start building up a main site, and pointing to it using outposts.
Tidy up your LinkedIn profile. I’ve shown you before how to improve your LinkedIn Profile and how to make your LinkedIn profile for your future. Get cracking.
Get on Twitter. Make sure you have a nice avatar, and easy to remember name. (Amazing how some folks don’t do this.)
Then, start using Twitter Search intelligently. Look for search terms that make sense for you. (Try this query as an example.)
Make your blog ready for business. Or, make your blog a business unto itself.
Pick up great financial advice from trusted sources, so that you can live within your means.
Look for discounts, like 50% off attending a great conference (email me to see if I have more tickets left – cbrogan at crosstechmedia dot com). – Plug for my conference, but hey. Financial in nature.
Build conversational relationships with other business people in similar roles at other organizations on Facebook, on LinkedIn, and elsewhere AHEAD of needing the job.
If your job is location-specific, start a local community blog targeted for business types in your area. Make it about the community at large, but feature prominently in it. Share this information with local news sources, local press, on Craigslist, etc.
Take new photos of yourself and upload to Flickr, nicely labeled with who you are, your blog’s URL, etc, so that people might find you and your likeness easily when Googling.
Check out Chris Brogan’s 15 other suggestions.
Resources Update: You may also want to check out Ryan Moede’s post which aggregates several social media for the recession together.
For other reading check out 20 reasons social media can help your small business.
Posted on July 21, 2008
Fifty blog topics for marketers from Chris Brogan:
1) How to get the most from our customer service department.
2) The best way to recommend an improvement to our product or service.
3) Podcast – complete installation instructions in audio and video.
4) What would you like to see in next year’s catalog?
5) Our favorite projects over the coming months.
6) Some tricks that might keep you from needing support.
7) Upcoming coupons and offers for the next two weeks.
8| We want to talk. How should we contact you? Where?
9) Choose our product’s price.
10) Five tips for getting more from your ______ .
11) A little bit about us.
12) A walk in our neighborhood.
13) Photos from our community meetup.
14) What goes into our decision process.
15) Video – a tour of the plant, and a day in the life of your product.
16) What it’s like to work for our company.
17) We support these causes, and here’s why.
18| The next two years: how we grow with you.
19) We want to come to work with you (and learn how we can help)!
20) Giving back to the community: our plan.
I would also add five more to the list:
21) A great customer experience I had with a local business person.
22) Fun pictures from the local fair, music event, or art showing.
23) Important, unique, and relevant local news.
24) An inspiring quote or narrative. Or perhaps apiece of media from a local or national unsung hero.
(I really like this post about Randy Pausch by Dave Armano)
25) Ask an expert feature–with a personal and local flair.
To see 30 more visit Chris Brogan.